Regional Sales Manager

We are looking for an experienced Regional Sales Manager to join our team in Forfar.

The Regional Sales Manager role is responsible for the success of their region's sales department and the day to day managing of their depots. The role is to set goals for their sales team, work alongside senior managers to achieve overall sales vision and support in producing monthly forecasting reports to see how well they're doing in achieving those targets and budgets based on what's happening in the market so that everything runs smoothly from month to month.

This role should have good interaction with customers and be able to lock in loyalty whilst developing new customer accounts.

The role includes line management responsibility of our Sales Representatives in Forfar, Glenrothes and Perth, our Product Specialist in Glenrothes, and regular travel to these depots.

Reporting directly to the Agricultural Director, this is a fantastic opportunity to join a driven, successful business and develop your career in Agricultural Sales.

The Scot JCB Group is made up of Scot JCB, Scot Agri and Stewart Plant Sales.

Established in June 2021 through the merger of Kelso & Lothian Harvesters and A M Phillip Agritech, Scot Agri is dedicated to serving the agricultural community with top-quality tractors, farm equipment, and comprehensive support through parts and service. Operating across 14 strategically located depots, we provide machinery sales, servicing, and parts for leading brands including JCB, Massey Ferguson, Horsch, Spearhead, Berthoud, and more.

• Lead, manage and develop the sales team, ensuring effective planning and full coverage of the territory
• Ensure consistent and effective use of the CRM system, including accurate recording of customer visits, leads, opportunities and quotations
• Agree margin and support levels with salesmen for their deals
• Maintain regular engagement with key accounts and support sales engineers through joint visits and coaching
• Take ownership of customer relationships within the region
• Resolve customer issues in sales, parts and service
• Liaise with manufacturer representatives and act as the company’s ambassador within the region
• Manage machine stock, both new and used
• Produce regular performance reports and forecasts for our Directors, analysing trends and identifying risks and opportunities

• Experience working in the agriculture industry and strong knowledge of agricultural machinery
• Proven track record of driving the sales process and delivering against targets
• Strong commercial instinct with the ability to spot and convert opportunities
• Strong product knowledge with the ability to position offerings effectively against competitors
• Negotiation skills covering price, costs, delivery, and specifications with buyers
• Presentation and demonstration experience
• Ability to analyse performance data and translate it into actionable plans
• Strong communication skills and a good understanding of the importance of excellent customer service
• Be self‑motivated and driven by achieving and exceeding targets
• Good computer skills with Microsoft Office packages and IT systems

• A competitive salary and commission scheme
• Private Healthcare
• Company vehicle
• Laptop, iPhone and iPad
• Life assurance of three times your salary
• Enhanced salary exchange pension scheme
• 30 days annual leave, increasing by 1 day for every 2 years’ service up to a total of 35 days
• Option to buy/sell up to 5 days annual leave per year
• Healthcare cash plan (company paid – value of £1000)
• Employee assistance programme (access to 6 free counselling sessions)