Social Media Manager

Technogym inspires  55 million daily users  to train using our  innovative & engaging solutions for fitness, sport and health . By promoting the  wellness lifestyle  of exercise, a balanced diet, and a positive mental approach, Technogym has rapidly grown into a success story of over 2,500 employees at 15 branches, expanding to more than 100 countries and has been selected as Official Supplier to 9 editions of the Olympic Games - from Sydney 2000 to Paris 2024.

If you are a team player with strong relationship skills and an international approach, eager to invest your energy in building dreams, you have the  right spirit to join Technogym ! You will naturally fit with our culture if you work out and live a healthy lifestyle, are pro-active, determined and digital savvy. Move with us for a better world!

Your Role
Technogym is offering an exciting opportunity for a passionate and creative  Social Media Manager  to join our team. As a Social Media Manager, you will be part of the social media team, working across all the company social media touch points and content creation, strengthening relationships with our customers and communities across our social platforms. You will be tasked with developing and implementing social media strategies, creating engaging content, managing social media accounts, engage and widen Technogym community and measuring the success of our social media campaigns.

This role will leverage data and brand guidelines to optimize our social media channels including Instagram, Facebook, Tik Tok, Twitter, Youtube and Linkedin with a focus on brand building, improving engagement, driving web traffic, and supporting conversion and sales goals. To do so effectively, the Social Media Manager will execute social media strategy through competitive and audience research and optimize company pages within each social media platform.

Ideal candidates for this role must have a solid understanding of each social media channel and the levers to improve engagement and effectiveness. Additionally, this role will be engage and respond to relevant social conversations on behalf of the brand.

This person will also work to develop effective guidelines and social calendars to drive significant followers growth and engagement throughout Technogym ecosystem.

Your Impact

Build and execute social media strategy through competitive research, benchmarking, messaging and audience identification

Build content calendars and syndication schedules

Report out on performance and key KPI’s including growth, engagement and conversion to internal audiences

Collaborate with teams including Marketing, Creative, and Product to generate and publish content- ensuring material is brand-right and relevant to audiences

Optimize company pages within each platform

Moderate all user-generated content in line with internal guidelines

Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information

Community management and building: proven experience in engaging and growing social communities

Work with social agency to support the narrative of the brand based on the editorial, product and marketing calendar, in alignment with PR, creative & marketing team.

Work with stakeholders and varied policies across the world (branches+distributors)

Develop and implement social media strategies that align with our branches/distributors communication strategies and business objectives

Liaison with Marketing and Comms on replies to influencer and viral posts

Manage key stakeholder conversations with senior level global leadership

Create and curate engaging content for social media channels, including but not limited to Facebook, Twitter, Linked In, Instagram, and You Tube

Stay up-to-date with emerging social media trends, technologies, and platforms, and recommend new strategies for our clients

Monitor and analyze social media performance, and report on key metrics and trends across the organization

Collaborate with internal teams to ensure all social media content aligns with the company overall communication strategies and brand voice

Manage and build social media communities by engaging with followers and responding to comments and messages

Work with branches/distributors to understand their unique social media needs, provide guidance and recommendations, and execute campaigns to drive engagement and results

Stay up-to-date with emerging trends in social media advertising, and recommend strategies for paid social media campaigns

Develop and manage relationships with social media influencers and other partners

Write long- and short-form social media messages that attract new users and engage current users

About You

BS in Communications, Marketing, Business, New Media or Public Relations preferred

Proven working experience in social media marketing (preferably from luxury/tech/sport consumer brands or modern lifestyle space experiences)

Fluent English is required.

Excellent writing, editing…