General Manager Golf Club

Reporting to: Club Chair / Board of Directors

Direct Reports: Head Greenkeeper, Business Manager, Hospitality Manager, Golf Operations Team

Accountability: All Club operations, departments and staff

Forres Golf Club is one of the north of Scotland’s most celebrated parkland courses, established in 1889 and designed by legendary architects James Braid and Willie Park. Set in the heart of Moray, just 30 minutes from Inverness Airport, the Club offers 18 holes of outstanding year-round golf amid mature woodland and stunning scenery. Forres attracts members, visitors and societies from across Scotland and beyond, complemented by The Muiry — the Club’s welcoming bar and restaurant with panoramic views over the course.

With a proud heritage and an ambitious vision for its future, Forres Golf Club is entering an exciting period of development and is looking for an exceptional General Manager to drive the Club forward.

The General Manager is responsible for the overall leadership, operational management and commercial performance of Forres Golf Club. Working closely with the Board, Committees, Captain, Vice-Captain and staff, the General Manager will ensure delivery of an outstanding experience for members, visitors and guests whilst safeguarding the traditions and heritage of the Club.

This includes a clear commercial mandate: to generate the revenue and financial resilience that enables the Club to invest in its course, facilities, people and long-term future.

• Develop and implement a Club Business Plan in alignment with Board objectives
• Advise and report to the Board and committees on operational, financial, membership and commercial matters
• Oversee member communications including newsletters, AGM documentation, Board reports and the professional management of member correspondence and complaints; conduct regular member surveys to measure satisfaction and inform service improvements
• Support the Captain, Vice-Captain and Committee Convenors in delivering club priorities
• Support the relaunch of a Junior Development Programme in collaboration with the Junior Committee and the club’s Professional Partner
• Ensure the Club operates in accordance with its constitution, governance framework and applicable legislation

• Working with the Business Manager, set and be accountable for annual operating and capital budgets in line with Board objectives
• Review financial performance against budget, taking corrective action where required and presenting regular reports to the Board
• Set targets for all key revenue streams including membership subscriptions, visitor green fees, societies, competitions, functions, Golf Shop and food and beverage operations
• Ensure appropriate expenditure control whilst supporting investment in staff, facilities and equipment
• Oversee supplier relationships and contracts, ensuring value for money and cost efficiency

• Develop and implement a marketing strategy to grow visitor numbers, society bookings, Open competition and function revenue in line with Board-approved targets — delivering activity directly or through third-party support as required
• Manage and enhance the Club’s digital presence including website, booking platforms and social media to drive enquiries and conversions
• Build and maintain relationships with golf tour operators, local businesses, hotels and tourism organisations to generate bookings and partnership opportunities
• Lead member recruitment, engagement and retention initiatives to achieve membership targets

• Working with the Golf Operations Committee and providing leadership to the Golf Operations team, ensure delivery of a high-quality golfing experience for members and visitors
• Drive Golf Shop retail sales and margin, overseeing tee time management, visitor bookings and competition administration
• Support delivery of the Club’s golfing calendar and maintain effective relationships with governing bodies and industry partners

• Working with the…