Inside Sales Representative

Inside Sales Representative

Riedl and Son Exterior Specialists – Fort Atkinson, WI

Full-Time | On-Site | Customer-Facing Role

Riedl and Son Exterior Specialists is seeking a friendly, organized, and motivated Inside Sales Representative to support our customers and sales team from initial contact through post-visit follow-up. This role plays a critical part in converting leads, supporting outside sales, assisting customers in our showroom, and keeping communication flowing across the company.

This is a great position for someone looking to learn the remodeling sales process and work their way into an outside sales role. The ideal candidate is proactive, detail-oriented, customer-focused, and willing to jump in and help wherever needed to ensure an excellent customer experience.

• Receive and process new leads from phone calls, website inquiries, email, and walk-ins.
• Enter, qualify, and assign leads to the appropriate outside sales representative using our CRM.
• Follow up with leads and customers after outside sales appointments to answer questions, gather feedback, and help move projects forward.
• Maintain consistent communication with customers throughout the sales process, including post-visit check-ins and next-step coordination.
• Greet customers in the showroom and guide them through roofing, siding, windows, doors, and other exterior product options.
• Answer incoming calls and route them to the appropriate department or team member.
• Schedule sales appointments, follow-up visits, and inspections.
• Assist customers with financing options, including explaining programs, helping complete applications, and coordinating with financing partners.
• Track financing progress and communicate status updates to customers and the sales team.
• Provide prompt, friendly, and professional communication to customers by phone, email, and in person.
• Keep the showroom clean, organized, and up to date.
• Assist the sales and office team with administrative tasks such as preparing materials, entering notes, updating records, and maintaining CRM accuracy.
• Handle general office duties including mail, supplies, and coordinating customer documents.
• Demonstrate a strong willingness to help wherever needed—supporting sales, production, office operations, or customer needs.

• Excellent communication and customer service skills.
• Friendly, professional, and customer-focused demeanor.
• Strong organizational skills and attention to detail.
• Ability to multitask and stay efficient in a fast-paced environment.
• Comfort using CRM systems, phone systems, and general office software.
• Prior inside sales, customer service, administrative, or sales support experience preferred (but we will train the right person).
• Confidence speaking with customers about next steps, follow-ups, and financing.
• A team-first mindset with flexibility to assist across departments when needed.
• Willingness to learn about exterior building products and remodeling solutions.

• Family-owned, respected exterior remodeling company with a strong local reputation.
• Supportive, positive team environment.
• Opportunities for growth within sales and operations.
• Stable full-time role with consistent hours.

Entry level

Full-time

Sales and Business Development

Building Structure and Exterior Contractors