Marketer Home Care

Job Description

Location:

Namaste Health - Longmont, CO

Employment Type:

Full Time

Pay range: $24.00 to $30.00 per hour

We are seeking a dynamic and results-driven Home Care Marketer to join our team. While the position would start as part time, there is potential for rapid development into a full-time position. This role is pivotal in expanding our private pay client base and attracting top-tier caregiving talent. The ideal candidate will have a strong background in healthcare marketing, relationship building, and recruitment strategies.

• Strategic Planning:
  Design and implement comprehensive marketing strategies aimed at increasing private pay service hours. Align campaigns with company goals and market demand.
• Referral Network Expansion:
  Cultivate and strengthen relationships with key referral sources such as hospitals, skilled nursing facilities, senior living communities, rehabilitation centers, and primary care providers.
• Community Engagement:
  Represent the agency at local events, senior expos, health fairs, and networking functions to raise brand awareness and educate the public on private pay home care options.
• Digital & Print Marketing:
  Collaborate with internal teams or external vendors to produce targeted marketing materials, including brochures, social media content, email campaigns, and website updates.
• Lead Generation & Conversion:
  Identify and pursue new business opportunities through cold outreach, inbound inquiries, and partnerships. Track leads through the sales funnel and support the intake process to convert prospects into clients.
• Market Intelligence:
  Conduct regular analysis of local market trends, competitor offerings, and client feedback to refine marketing tactics and identify growth opportunities.
• Client Relationship Management:
  Maintain ongoing communication with current and prospective clients to ensure satisfaction, identify additional service needs, and encourage referrals.

• Market Scanning:
  Regularly monitor local and regional home care providers to understand their service offerings, pricing models, marketing strategies, and client engagement tactics.
• Benchmarking:
  Compare key performance indicators (KPIs) such as client acquisition rates, caregiver retention, and private pay growth against competitors to identify areas for improvement.
• SWOT Evaluation:
  Conduct SWOT (Strengths, Weaknesses, Opportunities, Threats) analyses to assess how our agency stands relative to competitors and uncover strategic advantages.
• Client Feedback Integration:
  Gather insights from client and referral source feedback to understand why clients choose competitors and use this data to refine messaging and service delivery.
• Trend Identification:
  Stay informed on emerging trends in home care, such as technology adoption, service bundling, and niche offerings (e.g., memory care, post-surgical recovery) to anticipate shifts in demand.
• Strategic Response:
  Use competitor insights to adjust marketing campaigns, enhance service packages, and develop unique selling propositions that differentiate our agency in the marketplace.

• Collaborate with HR and operations to identify staffing needs and recruitment goals.
• Implement targeted recruitment campaigns to attract qualified caregivers, CNAs, and HHAs.
• Represent the company at job fairs, training programs, and community events.
• Screen and pre-qualify candidates to ensure alignment with company standards and client needs.

• Work closely with the care coordination team to ensure seamless onboarding of new clients and caregivers.
• Track and report marketing and recruitment metrics, including ROI, conversion rates, and retention.
• Provide…