Director - Marketing & Communications

Director - Marketing & Communications

Holy Cross Health Fl

• Full-time

The Director of Marketing and Communications will have proven success cultivating collaborative relationships with internal and external stakeholders across a large and comprehensive health system, including acute‑care hospitals, provider groups, ambulatory services, rehabilitation facilities and/or senior services.

The director will have expertise in marketing/digital marketing, strategic marketing plans, advertising, public/community relations, executive and internal communications, brand management, crisis communication management, and organizational and team leadership are essential.

This high‑profile position reports directly to the Vice President of Marketing and Communication (dual to HM CEO) and collaborates with Holy Cross Health’s executive leadership team, key service line leaders and stakeholders to ensure all marketing and communications initiatives are aligned and support the strategic goals of the organization including driving growth.

• Serves as a trusted strategic partner and essential resource to key stakeholders across the organization. Transparency, accountability, closed‑loop communications and responsiveness are key.
• Will impact Holy Cross Health’s ability to attain strategic goals while providing leadership, vision and inspiration to a team of seasoned marketing and communications professionals.
• Sets and meets performance plan goals that are ambitious but realistic in support of organizational goals especially leveraging marketing as a key enabler of strategic growth plans.
• Directs, develops and leads communications strategies to ensure smooth change management and success of priority strategic initiatives across the RHM. Ensures alignment of Trinity Health and RHM communication strategies with priority strategic aims and the related timing for system‑wide initiative implementation.
• Is a thought leader and trusted resource to educate, teach and recommend effective marketing and communications strategies.
• Has a strong business acumen and ensures solid processes and quality assurance methods are used throughout the Marketing team.
• Demonstrates customer service and support to Holy Cross Health operations leaders.
• Knows, understands, incorporates and demonstrates the Mission, vision and values of Trinity Health in leadership behaviors, practices and decisions.

• Owner, developer, and manager of the Holy Cross Health brand, ensuring the brand is based on a robust and comprehensive understanding of Holy Cross Health’s unique offerings, distinguishing characteristics and the articulation of a clear, cogent and compelling vision at a local and regional level.

• Proven track record in developing and achieving results via a comprehensive patient‑centered marketing strategy that assists patients, providers, family members, colleagues and the general public in accessing information and engaging with the organization. Must produce and manage an integrated plan that aligns with Holy Cross Health’s strategic plan especially around growth.
• Develops, implements, tracks and optimizes all marketing tactics including traditional; digital, SEO and SEM; and social media, to ensure effectiveness.
• Experience with new product launch plans.
• Ensures the development and refinement of marketing objectives, promotional activities and branding, in consultation with key stakeholders, follows Holy Cross Health and Trinity Health’s goals.
• Utilize market research to identify trends and opportunities.
• Manage and leverage website and other web properties.
• Oversee graphic design, video and multimedia production.
• Integrate new marketing technology.
• Use analytics to prove effectiveness and ROI.
• Identify external resources and manage relationship with creative agencies, media channels, etc.

• Develops and oversees internal, external and strategic communications plans, including public and media relations, content and collateral, community events and sponsor ships.
• Works in collaboration with service lines and human resources to establish and grow…