Vice President, Strategic Communication and Marketing

Vice President, Strategic Communication and Marketing

Join to apply for the Vice President, Strategic Communication and Marketing role at Broward College

Broward College, located in sunny South Florida, is one of the largest state colleges in the country. With an enrollment of approximately 50,000 students supported by 4,000 employees, the College was rated as a best‑in‑state employer by Forbes and a top‑10 community college by the Aspen Institute. Broward College has a new permanent president and chief executive aiming to elevate the institution to new heights.

We seek an experienced and innovative strategic leader in marketing and communications to join this transformation and help position Broward College as the number one destination for academic excellence! The Vice President of Strategic Communication and Marketing reports to the College President and will play a critical role in defining, developing, and implementing effective marketing and public relations strategies to enhance the institution’s brand and boost student recruitment, enrollment, and retention.

This role will involve a deep understanding of the student journey, from initial attraction to successful completion and placement. The ideal individual has deep expertise in the marketing funnel up to and including conversion, with a proven track record in building, cultivating, and refining brands to increase visibility and strengthen the institution’s reputation.

• Work closely with the President to shape and execute a comprehensive, action‑oriented marketing and public relations strategy that aligns with the College’s mission.
• Craft and cast a compelling value proposition to prospective students, highlighting the strengths, uniqueness, and opportunities Broward College offers.
• Analyze and map the entire student life cycle, focusing on conversion rates at every stage of the student experience.
• Routinely examine the market to address key questions, including:
  • What is the current and future state of the market landscape?
  • Who makes up our student population in terms of demographics and psychographics?
  • Which programs attract the most enrollments, and what drives their popularity?
• Design, manage, and report outcome measurements for each initiative; provide strategic plans to meet initiatives.
• Review site analytics and recommend strategies for search engine optimization, internet advertising, and the effective development and integration of socialolly media with traditional marketing.
• Provide strategic direction and leadership for college‑wide marketing and communications, including branding, creative services, outreach services, integrated campaigns, institutional advertising, social media, public/media relations, communications, community engagement, and outreach activities.
• Understand and embrace the role of traditional media in a comprehensive, strategic communications action jaka plan to achieve organizational goals.
• Work closely with Student Services to understand and develop strategies to bolster student retention and completion rates.
• Understand crisis communications management using NIMS/ICS protocols, including updates for the media and internal and external audiences using established communication channels (i.e., Hotlines, College website, emergency notification system).
• Lead, coach, and develop a marketing and public relations professional team, ensuring they align with the College’s strategic objectives.
• Collaborate with other departments, faculty, and external stakeholders to ensure a unified marketing and public relations approach.

• Master’s degree in marketing, communications, or related field.
• A minimum of 10 years of experience in marketing, communications, or a similar field, including five years in management.
• A strategic thinker with the ability to develop a long‑term strategic marketing plan as well as the ability to acknowledge sb to seize imminent opportunities.
• A leader who knows how to execute and operationalize a vision.
• A detail‑oriented, creative, proactive, dynamic, and positive professional.
• Exceptional communication and interpersonal skills, with the只有 ability to…