Senior Manager, Media Operations

The Senior Manager, Media Operations owns the operational governance, financial integrity, technical measurement infrastructure, VIN feed governance, and OEM co-op compliance of Auto Nation's media ecosystem.

This role serves as the operational backbone of the Integrated Media Strategy & Comms Planning team, bridging Finance, Marketing Analytics, Media Strategy, IT, and Agency partners to ensure that all media activity is fiscally accountable, technically sound, operationally disciplined, and performance protected.

The Senior Manager ensures budgets are reconciled precisely, campaigns are tracked accurately, inventory feeds are structured appropriately, and compliance standards are upheld.

This leader actively participates in pacing, planning validation, and optimization decisions while providing enterprise-level oversight of the systems that power media performance.

The ideal candidate is a highly detail-oriented, systems-minded operator who thrives at connecting financial stewardship, operational rigor, and technical enablement to maximize media investment effectiveness.

This role is onsite out of our HQ in Fort Lauderdale, FL.

• Build, document, and continuously improve end-to-end media operational processes to ensure fiscal, operational, and technical integrity.
• Establish and enforce tagging, tracking, taxonomy, and naming convention standards across all channels and partners.
• Oversee implementation and QA of media tags to ensure accurate campaign tracking, attribution, and reporting.
• Maintain governance over lead scoring models, quality tiering, and intent classification frameworks.
• Act as the checks-and-balances function between Analytics (budget guidance), Media Strategy (allocation decisions), and Agency partners (execution).

• Translate top-down budgets (by Line of Business) into store-level allocations
• Own the invoicing process and serve as the primary liaison with Marketing Finance and Analytics for monthly and quarterly budget reconciliation.
• Maintain alignment between agency pacing reports and internal budget trackers to prevent overspend/underspend.
• Validate major reallocations, such as shifting funds between LOBs or markets, ensuring alignment with business priorities.
• Prepare consolidated budget updates and variance reports for senior leadership.
• Support budget forecasting and proactively flag financial risks and opportunities.
• Partner with Finance to ensure billing and reconciliation accuracy; resolve discrepancies quickly.
• Ensure accurate Coupa uploads, approvals, and budget tracking alignment.

• Develop and maintain operational SOPs and governance documentation.
• Identify automation and tooling opportunities to reduce manual workload and improve reliability.
• Improve cross-team workflows to increase scalability, efficiency, and execution rigor.
• Lead continuous improvement initiatives across finance, feeds, tracking, and reporting processes.

• Partner with internal cross-functional teams (Marketing Analytics, Digital Marketing, IT) and agency partners to ensure all tracking and tagging is accurate, up to date, and aligned with business requirements.
• Oversee the implementation and QA of media tags across channels to ensure proper campaign tracking and attribution.
• Conduct regular tag audits to identify and resolve broken, missing, or misaligned tags.
• Provide senior oversight of VIN-level and store-level feed strategy to ensure inventory is structured and activated correctly across platforms.
• Govern feed logic to support performance optimization, OEM compliance, and channel accuracy.
• Oversee feed updates, routing logic, and inventory distribution workflows in partnership with IT and external feed partners.

• Provide senior oversight of VIN-level and store-level feed strategy to ensure inventory is structured and activated correctly across platforms.
• Govern feed logic to support performance optimization, OEM compliance, and channel accuracy.
• Oversee feed updates, routing logic, and inventory distribution workflows in partnership with IT and external feed partners.
• Escalate and resolve feed-related risks that may impact performance, compliance, or budget pacing.
• Lead product feed management and updates for new media initiatives and testing programs.

• Serve as the operational hub between Integrated Media Planning, Finance, Marketing…