Affiliate Manager; igaming

Recruitment Consultant at Pentasia | Placing top tier talent in the igaming, casino, sports book, lottery, and esports industries.

A fast-growing, international tech company developing and operating innovative gaming platforms and solutions is expanding its U.S. presence and building a new team in New Jersey. They’re seeking an experienced Affiliate Manager to lead and scale their U.S. affiliate program across casino, sports, and sweepstakes brands. This is a hands‑on role for a results‑driven professional eager to shape the affiliate strategy for a high‑growth operator entering the U.S. market.

• Develop, manage, and scale a high‑performing affiliate program for U.S. gaming brands, driving qualified traffic and measurable ROI.
• Build and maintain long‑term relationships with affiliates, partners, and media networks to maximize performance and revenue growth.
• Identify, onboard, and negotiate with new partners aligned with U.S. market objectives.
• Monitor, analyze, and optimize campaigns using analytics tools (GA4, Power BI, or similar) to ensure profitability and compliance.
• Collaborate cross‑functionally with Marketing, Product, CRM, and Compliance teams to align campaigns with brand, acquisition, and regulatory goals.
• Ensure all affiliate activities comply with U.S. state and federal gaming and advertising regulations.
• Oversee reporting and attribution processes, delivering clear insights on partner performance and ROI to senior leadership.
• Manage promotional materials and offers in collaboration with Design and Product Marketing teams.
• Stay current with industry trends, competitor programs, and emerging acquisition opportunities in the U.S. market.
• Support the setup and optimization of affiliate tracking systems and tools to enhance transparency and partner trust.

• 3+ years’ experience in affiliate marketing within iGaming, sports betting, or closely related sectors.
• Proven track record managing large affiliate portfolios and driving acquisition growth in the U.S. market.
• Experience in regulated or semi‑regulated verticals (iGaming, social casino, sweepstakes, or sports betting).
• Strong analytical mindset with proficiency in Google Analytics, Power BI, or similar tools.
• Excellent negotiation, communication, and relationship management skills.
• Ability to thrive in a fast‑paced, data‑driven environment.
• Solid understanding of tracking systems, attribution models, and affiliate software (Income Access, Partner Matrix, or similar).

• Experience launching or scaling affiliate programs in regulated U.S. states.
• Knowledge of U.S. gaming and advertising regulations and affiliate compliance best practices.
• Established network of affiliate and media partners in the U.S. gaming or sweepstakes space.
• Experience managing or mentoring a small team.

This is a unique opportunity to shape a growing U.S. affiliate operation from the ground up combining entrepreneurial impact with the backing of a successful international gaming company. If you’re passionate about performance marketing and thrive in a fast‑moving, results‑focused environment, we’d love to hear from you.

Mid‑Senior level

Full‑time

Marketing and Sales

Gambling Facilities and Casinos

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