Marketing Director - Direct Mail, CRM, Organic

Marketing Director - Direct Mail, CRM, Organic

Fort Lee, NJ 07024, USA •

Posted Tuesday, September 23, 2025 at 4:00 AM

TRANZACT is a leading direct-to-consumer insurance services business, specializing in the distribution of Medicare Advantage, Medicare Supplement and Life & Supplemental insurance policies. Our focus is on leveraging our highly skilled team of over 3,000 professionals to deliver innovative solutions for our insurance carrier partners and provide consumers with a best-in-class experience.

We work with some of America’s largest insurance brands to attract, educate and connect with consumers. Our diverse team of analysts, writers, engineers, designers, business leads, data scientists and sales professionals all work together to create thoughtful, data-driven and effective marketing, technology, sales and servicing strategies. These efforts have resulted in TRANZACT earning recognition and winning awards from some of the biggest names in the industry.

When you become part of TRANZACT, you join a team of passionate people who push for excellence, follow through on commitments, and love to succeed together. Our culture rests on a simple principle – “Be Real” – that means being genuine, keeping your word, and having the courage to make tough decisions. Our “Be Real” values resonate and are meaningful to us.

We are entrepreneurial, fast paced and empower our people. We know how to make things happen and know that our people are always the source of our success.

Position Summary

We are seeking a highly driven and hands-on Marketing Director to oversee direct mail, lifecycle marketing, and organic channel strategy across TRANZACT’s lines of business. You’ll have the opportunity for owning and executing direct marketing acquisition and nurture campaigns for some of the largest insurance brands in the U.S. This role requires both strategic vision and operational management, with direct oversight of campaign planning, optimization, and tactical decision-making.

Reporting to the Chief Marketing Officer as part of the Marketing Leadership Team, you will be instrumental in scaling performance marketing efforts through data-driven decisions, process improvements, and adoption of new tactics and strategies. This is a high-impact position ideal for a collaborative manager with deep expertise in driving multiple channels and a passion for delivering measurable growth.

The Responsibilities
of the Marketing Director include
:

• Channel Strategy and Execution: Own the strategy and performance of Direct Mail, Email/SMS, and Organic Search (SEO) lead generation channels across lines of business in alignment to business objectives, including budgeting, forecasting, and tactical planning.
• Campaign Management: Drive and manage day-to-day performance of Direct Mail, Remarketing, and Organic campaigns across branded/non-branded marketing, proactively addressing performance issues and driving continuous optimization.
• Team Management: Lead and oversee direct team of 8 managers and specialists, providing direction, prioritization, and professional development to support best-in-class team talent and growth.
• Vendor and Agency Management: Directly manage third party agency and vendor relationships, serving as primary point of contact in decision-making and accountability for budget and performance.
• Cross-Functional Collaboration: Partner closely with internal stakeholders across Business teams, Creative, Operations, Data Science, and Member Experience teams to align on key goals and decisions, leveraging learnings across channels to inform targeting and optimization strategies.
• Channel and Industry Expertise: Serve as subject matter leader for channel vision and growth, researching and monitoring industry trends and competitive insights to inform strategy.
• Process and Operational Improvement: Develop and refine standard operating procedures to gain efficiencies in process.

Qualifications include:

• Bachelor’s Degree or higher in Business, Marketing, or related field
• Minimum 7+ years of progressive experience in in-house or agency D2C marketing, with at least 3 years of experience managing and leading small teams
• Di…