Marketing Generalist
Listed on 2025-12-13
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Marketing / Advertising / PR
Digital Marketing, Social Media Marketing, Marketing Communications, Marketing Strategy
Fort Lee, United States | Posted on 01/14/2025
Eunifi is a technology-driven company specializing in streamlining the automotive sales process by digitizing paperwork and ensuring compliance for finance companies, auto dealers, and consumers.
Job DescriptionAs a Marketing Generalist, you will be responsible for overseeing and executing a broad range of marketing activities, including content creation, campaign management, digital marketing, and brand building. This role requires a self-starter who is creative, analytical, and versatile—able to adapt to evolving marketing needs while maintaining a strong focus on results.
Responsibilities:
Develop compelling content for websites, blogs, social media, email campaigns, and other marketing materials.
Plan, schedule, and execute social media campaigns across various platforms to grow our online presence and engage with our audience.
Execute and optimize PPC, SEO, and email marketing campaigns to drive traffic, generate leads, and increase conversions.
Ensure brand consistency across all marketing channels and materials.
Track, analyze, and report on campaign performance, providing actionable insights to improve results.
Work closely with internal teams, freelancers, and external agencies to ensure timely execution of marketing initiatives.
Assist in the planning and execution of trade shows, webinars, and other promotional events as needed.
Use tools like Zoho CRM to segment audiences, manage leads, and track marketing effectiveness.
RequirementsBachelor’s degree in Marketing, Communications, or a related field.
2+ years of experience in marketing, preferably in a generalist role.
Proficiency in digital marketing tools and platforms (e.g., Google Ads, Facebook Ads Manager, Hootsuite, Canva).
Strong written and verbal communication skills.
Familiarity with CRM systems (e.g., Zoho CRM) and marketing analytics tools (e.g., Google Analytics).
Creative thinker with excellent organizational and multitasking abilities.
Knowledge of the automotive or SaaS industry is a plus.
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