Director of Sales and Marketing

Naturally Pacific Resort aims to become a top resort that welcomes everyone and offers exciting experiences every day. We are seeking team members who are passionate about providing exceptional hospitality and service, and who align with our values of Passion, Community, Inclusion, and Innovation. Our focus is not only on creating memorable experiences for guests but also on establishing a fulfilling and enjoyable work atmosphere for our team.

Becoming part of the Naturally Pacific team will allow you to engage in the hospitality industry within an expanding company that values every individual's input and celebrates achievements collectively.

As a key member of our team the Director of Sales and Marketing is responsible for driving the sales strategy and execution for Naturally Pacific Resort. This role involves managing client relationships, developing and maintaining a pipeline of business opportunities, and meeting sales goals to ensure the hotel’s growth and profitability. The Director of Sales and Marketing works closely with the marketing and operations teams to maximize revenue, increase occupancy, and enhance the Resort’s presence in the market.

• Develop and execute sales plans to achieve revenue goals and maximize hotel occupancy.
• Build and maintain strong relationships with key corporate clients, event planners, travel agents, and other business partners.
• Respond promptly to client inquiries, negotiate rates, and close sales to secure bookings.
• Prepare regular sales reports, analyze performance, and adjust tactics to meet targets.
• Identify LNR rate opportunities and secure contractual agreements.
• Collaborate with the marketing team to create promotional campaigns, offers, and packages that drive sales.
• Promote and sell hotel meeting spaces, conferences, and events, ensuring proper coordination with the operations team.
• Work closely with the front desk, catering, and other hotel departments to align sales strategies and operations.
• Provide training and support to the sales team, ensuring they meet individual and team sales goals.
• Additional tasks and duties as assigned.

• Bachelor’s degree or equivalent experience in Business, Hospitality, or related field.
• Experience with event sales and coordination.
• Established relationships with key clients or accounts in the local market.
• Proven experience as a Director of Sales and Marketing in the hospitality industry or related field.
• Strong knowledge of hotel sales techniques, booking systems, and industry trends.
• Excellent communication, negotiation, and interpersonal skills.
• Ability to manage multiple priorities and deadlines effectively.
• Strong understanding of market analysis and revenue management.
• Proficient in Microsoft Office and CRM software (e.g., Salesforce, Opera).
• Hands-on experience with Agilysys or similar property management software is considered a strong asset.
• Previous experience in a hotel leadership role, ideally within an independent or non-branded property, is an asset.
• Must reside or be willing relocate to Campbell River, BC.

At Naturally Pacific Resort, we believe in recognizing and rewarding the valuable contributions of our colleagues. As a member of our team, you can expect to enjoy a comprehensive range of benefits and competitive compensation tailored to your skill set, education, and experience. Please note that specific benefits may vary depending on the role and level within the organization.

• Comprehensive employer paid health, vision, and dental coverage for you and your family.
• Access to ongoing training and development opportunities to support your career growth and advancement within the company.
• Empl…