APAC Growth Marketing Manager

About Us

Canary Technologies is changing the game for hotels with modern software powered by Canary's hospitality-specific AI platform.

Canary is utilized by 20,000+ hoteliers in 100+ countries to equip hoteliers with the technology they need to work smarter and wow their guests. Major hotel brands such as Wyndham, Marriott, IHG, Four Seasons, Rosewood, and Best Western trust Canary to deliver results.

Canary was named a 2024 Deloitte Technology Fast 500™ company, a Most Innovative Company by Fast Company and a Hotel Tech Report  Best Place to Work — and is backed by top Silicon Valley investors like Y Combinator, F-Prime, Brighton Park Capital and Insight Partners.

Join us in shaping the future of hospitality!

The APAC Growth Marketing Manager at Canary will be responsible for developing, executing, and optimizing marketing campaigns designed to drive engagement, opportunities and growth across the Asia-Pacific (APAC) region.

This role involves both strategizing and managing campaigns across different channels, including email marketing, paid digital,
event/trade show promotion
, and synthesizing campaigns with sales efforts.

The ideal candidate will possess strong organizational skills, creativity, and a deep understanding of performance marketing across all major channels.

• Campaign Strategy & Execution:
• Develop and implement comprehensive marketing strategies across multiple platforms, ultimately becoming marketing lead for key regions in APAC.
• Manage and optimize end-to-end campaign execution, from planning to analysis.
• Coordinate with internal teams and external partners to ensure cohesive and impactful campaign delivery.
• Event Marketing & Sales
  
  Collaboration:
  
  
• Lead the pre, post and in-event communications for industry events, trade shows, and webinars across APAC.
• Analyze event performance and work closely with the regional sales team and event lead to maximize lead capture and conversion from event activities.
• Collaborate with regional sales teams and stakeholders to maximize the effectiveness of outbound call campaigns and boost event visibility and engagement.
• Email Marketing:
• Design and execute targeted email marketing campaigns APAC regions to drive engagement and demand, both for sales and marketing.
• Develop personalized email content and strategies tailored to individual APAC markets.
• Analyze email campaign metrics and leverage insights to improve open rates, click-through rates, and conversions.
• Digital Marketing:
• Create strategy on how to leverage various digital marketing opportunities, including Google Ads, Social Ads and local trade publications/regional partnerships across different geographies and languages in APAC.
• Integrate digital campaigns together with other channels, to ensure a consistent message and experience for customers and prospects.
• Data Analysis & Reporting:
• Utilize data-driven insights to guide marketing strategies and decisions.
• Track and analyze key performance indicators (KPIs) to assess campaign effectiveness and identify growth opportunities.
• Provide regular reports and recommendations to senior management based on campaign performance and market trends.

• Bachelor’s degree in Marketing, Business, or a relevant field.
• English proficiency.
• Fluency in a second language common to the APAC region is a strong bonus.
• 4+ years of B2B marketing experience within growth marketing, demand generation, performance marketing or a related role with a proven track record of managing successful multi-channel campaigns.
• B2B SaaS and start-up experience is a plus.
• Strong background creating growth campaigns in the APAC region or targeted regions within APAC.
• Demonstrated experience utilizing events for growth.
• Familiarity in leveraging marketing automation tools (Salesforce, Marketo, Salesloft), digital advertising platforms (e.g., Google Ads, Linked In Ads, Meta Ads, You Tube Ads) and managing media purchases with third-party publications.
• Project management skills with the ability to handle multiple campaigns simultaneously and meet deadlines.
• Ability to write copy, particularly as it relates to digital advertising and email.
• Previous experience writing copy…