Sr. Marketing Consultant

Sr. Marketing Consultant

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The LPL Financial Marketing Solutions department is seeking a senior marketing consultant with high proficiency in all facets of digital marketing. In this position, you will be the main point of contact for LPL financial advisors that you’ll be supporting. You will combine your knowledge of the web, blogging, email campaigns, and social media publishing with your business acumen to make digital marketing a part of several advisors’ practices.

You will execute a digital marketing strategy for LPL advisors using email, social media, SEO, lead generation, digital advertising, websites, and more. This position reports to a Marketing Manager.

• Report to Marketing Manager of Marketing Solutions.
• Curate and implement digital marketing editorial calendars for each advisor’s blog, e-newsletter, email campaigns, digital ads, and social media platforms month over month to align with the advisor overarching goals.
• Generate an evaluation to consistently maintain each advisor’s website and blog to enhance as needed.
• Implement lead generation, niche prospecting processes, and workflow for implementations to each advisor and their practice to drive business growth for both LPL Financial and the advisors.
• Establish and measure ROI and KPIs such as email CTR, social media engagement, and website traffic.
• Schedule and host monthly discussions with the advisors.
• Maintain the advisor’s brand (logo, design treatment, etc.).
• Maintain their stationery and brochure.
• Collaborate with the advisor to ensure cohesive messaging and communications while providing coaching with events and seminars.
• Collaborate with compliance to ensure content, brand, and messaging are approved.
• Work with LPL's current tools to integrate into their overarching plan.
• Provide feedback and program enhancements from the advisors.

• 3-5 years hands‑on marketing experience required
• Bachelor’s degree in marketing, communication, or related field.
• Solid understanding of ecommerce, PPC, SEO & SEM.
• Solid knowledge of CRM, inbound marketing tools, and web management.
• Understanding of offset and digital print
• Basic understanding of events and webinars
• Working knowledge of web design principles, best practices, and content management platforms.
• Ability to develop and execute sales and marketing strategies.
• Excellent written and verbal communication skills.
• Excellent project management and organizational skills.
• Good understanding of digital marketing tools such as Google Analytics, Google Adwords, & Advisor Stream.
• Salesforce experience preferred but not required.
• Financial services experience a plus, not required

• Intermediate proficiency in Microsoft Office required (Outlook, Excel, PowerPoint, and Word), and Smart Sheet
• Excellent verbal and written communication skills
• Strong organizational and project management skills
• Works well in a fast‑paced and ever‑changing environment
• Resourceful with the ability to work autonomously but also contribute and work well on teams, collaborative, enthusiastic and positive attitude
• Ability to develop and execute sales and marketing strategies
• Working knowledge of web design principles, best practices, and content management platforms

• Bachelor's degree in Marketing, English, Communication, Journalism or a related field
• Experience in financial services preferred
• Experience working with marketing technology platforms a plus

$74,625-$124,375/year

Actual base salary varies based on factors. The LPL Total Rewards package includes 401(k) matching, health benefits, employee stock options, paid time off, volunteer time off, and more.

LPL Financial Holdings Inc. (Nasdaq: LPLA) is among the fastest growing wealth management firms in the U.S., supporting over 29,000 advisors and 1,100 financial institutions, and managing approximately $1.9 trillion in assets. The firm offers a wide range of advisor affiliation models, investment solutions, fintech tools, and practice management services.

• Innovative Environment:
  We foster creativity and growth, providing a supportive and responsive leadership team.
• Limitless Career Potential:
  Your career at LPL has no limits, only amazing potential.
• Unified Mission:
  We are one team on one mission—taking care of our advisors so they can take care of their clients.
• Impactful Work:
  Our size is just right for you to make a real impact.
• Commitment to Equality:
  We support workplace equality and embrace diverse perspectives and backgrounds.
• Community Focus:
  We care for our communities and encourage our employees to do the same.
• Benefits and Total Rewards:
  Our Total Rewards package goes beyond just compensation and insurance, including a mix of traditional and unique benefits, perks, and resources designed to enhance your life both at work and at home.

Principals only. EOE.