Digital Marketing Specialist

Digital Marketing Specialist - Hybrid or Remote (Eastern Time schedule)

We are seeking a talented Digital Marketing Specialist to join our dynamic marketing team. You’ll play a key role in owning and optimizing the system that turns digital leads into kept appointments, driving growth and meaningful engagement.

• Track performance with UTMs, pixels, and offline conversions; align our marketing and sales platform and CRM; create a dashboard to track weekly sources, appointments and client activity
• Manage lifecycle flows, including segmented drips, reminders, reactivations, and handoffs between setters and advisors
• Lead You Tube strategy, content planning, creative briefs, retention improvements, and repurposing
• Oversee Meta and You Tube ads and budget, including pacing, creative testing, CAC, and booked-appointment goals
• Coordinate with key vendors (You Tube coach, video editor, compliance, landing page/email support, newsletters)
• Capture and share compliant social proof across ads, emails, and pages
• Build and maintain a single source of truth for lead nurturing across platforms
• Increase qualified first appointments and report weekly progress
• Improve show rates through segmented email and SMS nurturing
• Lift lifecycle performance with clear monthly reporting
• Keep all communications and marketing materials on brand
• Support the growth and direction of the digital marketing function

• 5+ years’ experience in digital marketing; strong understanding of CRO strategies, tools and testing
• Strong understanding of attribution and analytics (UTM parameters, Google Analytics 4 (GA4), pixels, dashboards), and You Tube plus Meta (organic and paid)
• Fluent in landing page/sales funnels software (Go High Level  or similar); experienced with CRMs (Redtail or similar)
• Proficient in landing page & email sequence conversion rate optimization
• Experience creating compelling visual content in Canva for digital marketing campaigns (thumbnails, social graphics, email headers)
• Excellent project management and analytical skills

• You Tube search engine optimization and retention preferred
• SEO and AI/LLM optimization preferred
• Financial services or related industry experience is a plus
• Bachelor’s degree preferred

• $80,000 - $120,000 based on experience + bonus opportunities based on individual performance

• Health insurance stipend
• 401k with match
• Dental and vision insurance
• Sick leave
• PTO

• Hybrid/Remote - must be available to work Eastern Time schedule
• Hybrid/Remote to office locations - Sebring, FL, Jacksonville, FL, Hendersonville, NC, Asheville, NC or Greer, SC
• Schedule (Eastern Time):
  Monday 9:00 a.m.–5:00 p.m., Tuesday–Thursday 8:00 a.m.–5:00 p.m., Friday 9:30 a.m.–4:00 p.m.
• Travel: 1-3 trainings per year with 2-3 office visits per year (North Carolina, South Carolina, or Florida)
• Annual company retreat

• Mid-Senior level

• Full-time

• Marketing and Sales

• Technology, Information and Internet