Marketing Manager

Salary: $50,000.00 - $55,000.00 Annually

Final date to receive applications:
Jan 30, 2026

Nonprofit

Florida Repertory Theatre Seeks Marketing Manager

Florida Repertory Theatre (floridarep.org) is a professional theatre company serving all of Southwest Florida. Celebrating its 28 th year of award-winning regional theatre in downtown Fort Myers, we are a non‑profit theatre company that produces a wide variety of musical, comedies and dramas such as Little Shop of Horrors, The Play That Goes Wrong, The Trial of Ebenezer Scrooge, Tuesdays with Morrie and rolling world premieres such as Advice.

With a budget of $5 million, a staff of 55, actors and directors from NYC, many with Broadway credits, Florida Repertory Theatre brings more than 100,000 people to the Fort Myers River District annually. Florida Repertory Theatre performs in the 400 seat, 100 year old, historic Arcade Theatre, the 100 seat Art Stage Studio, and the 100 seat Bunch Comedy Club.

We also operate a premier educational theatre program that reaches more than 45,000 young people annually.

We’re looking to build our already amazing team. Be part of the fun and joy of creating live theatre. Working in close alliance with Florida Repertory Theatre leadership, the marketing manager coordinates all marketing functions for the organization. Marketing manager plays a vital role in driving an audience, especially a new audience, to one of Southwest Florida’s premiere arts organizations.

The marketing manager is a creative strategist and audience-builder responsible for driving earned revenue through ticket sales, subscriptions, group sales and education enrollment—while strengthening Florida Repertory Theatre’s brand and public presence. Working closely with artistic and executive leadership, the marketing manager develops and executes marketing strategies that reflect the theatre’s artistic vision and institutional goals. This role oversees all marketing initiatives, manages staff and external collaborators, and ensures cohesive brand expression across all platforms and experiences.

The marketing manager collaborates extensively with internal departments to enhance the patron experience. They are the key senior staff member who demonstrates a passionate commitment for establishing and meeting the attendance goals that will assist the theatre in achieving its artistic mission.

Marketing manager designs initiatives dedicated to increasing patron loyalty and retention, growing new audiences and expanding the reach and impact of education programming. The marketing manager implements comprehensive marketing campaigns to sell show tickets; including season tickets. This position leads the development of marketing strategy for Florida Repertory Theatre’s nine show season, three Educational Touring productions, Conservatory, summer theatre camps, Play Lab Festival of New Works and outreach events.

The marketing manager plans, implements, and evaluates all marketing, advertising, and public relations efforts for Florida Repertory Theatre; including the education department. Responsibilities include developing an annual marketing plan and budget; overseeing print, print collateral, digital and broadcast advertising, direct mail campaigns; cultivating media relationships; and advancing audience development initiatives. At the end of each season, the marketing manager prepares a comprehensive report assessing marketing outcomes, challenges and opportunities to inform future strategy.

The position strengthens the theatre’s brand. Participate in upcoming project to improve branding and establish branding guidelines. The position also creates and maintains a marketing style guide to ensure brand consistency and best practices. This role requires a balance of strategic thinking and hands‑on execution and is a deadline‑driven position requiring strong organizational and communication skills.

• Lead the planning and execution of all seasonal marketing, publications and sales initiatives.
• Collaborate with artistic and executive leadership to ensure marketing efforts accurately…