Marketing Director

Overview

Peaden is a trusted, family-owned company that has proudly served the Florida Panhandle for over 60 years
. As a cornerstone of the community, we've built a legacy of integrity, craftsmanship, and 5-star customer service across HVAC, plumbing, and electrical services.

As we expand into a new era of innovation and digital growth, we're looking for a visionary and results-driven Marketing Director to lead the charge. This is a unique opportunity to help shape the future of a well-established company through cutting-edge marketing strategies,
AI integration
, and membership program expansion - all while staying true to the values that made us a household name.

• Lead Generation & Strategy: Develop and execute innovative marketing strategies that generate consistent, high-quality leads in HVAC, plumbing, and electrical service verticals.
• SEO & Digital Domination: Own the company's digital presence with advanced SEO strategies, local search optimization, SEM, and PPC campaigns. Ensure we're the first name customers see in the Florida Panhandle.
• Brand Building & Legacy Marketing: Enhance our already strong brand as a 5-star, family-owned business built on decades of trust. Use storytelling and community-focused messaging to reinforce our legacy.
• Membership Growth: Launch and scale marketing campaigns that grow our customer membership program, emphasizing recurring value and customer loyalty.
• AI-Powered Marketing & Automation: Integrate AI and marketing automation tools to streamline lead nurturing, personalize campaigns, and gain real-time insights for smarter decisions.
• Content & Social Media Strategy: Oversee educational and engaging content creation, including video, blogs, and social media to drive visibility and authority in the trades.
• Team Leadership & Cross-Department
  
  Collaboration:
  
  Manage and mentor the marketing team while collaborating with operations, sales, and service teams to ensure marketing efforts are aligned with business goals.
• Performance Analysis & Budget Management: Track KPIs, analyze marketing ROI, and manage the marketing budget with a focus on data-backed decision-making.

• Bachelor's degree in Marketing, Business, or related field (MBA preferred).
• 7+ years of digital marketing experience, with at least 3 years in a leadership role.
• Proven expertise in SEO
  , SEM
  , social media
  , email marketing
  , and content strategy
  .
• Deep understanding of marketing analytics
  , conversion tracking
  , and lead funnels
  .
• Passion for innovation and continuous improvement.
• Excellent leadership, communication, and team-building skills.
• Experience in the home services industry is a big plus.

• Familiarity with tools like Service Titan
  , Hub Spot
  , Google Ads
  , Meta Business Suite
  , or other CRM/automation platforms.
• Experience growing subscription or membership-based services
  .
• Strong grasp of AI tools for predictive analytics, chatbots, and personalized marketing.
• Deep understanding of local market dynamics in the Florida Panhandle.