Brand & Marketing Manager

Position:
Brand & Marketing Manager

Location:

Fort Wayne, IN Job  # of Openings: 1 About this role

The Brand and Marketing Manager will lead the development and ownership of the national marketing plan for Do it Best and True Value. This role is responsible for building and measuring integrated marketing campaigns for both brands, focused on driving brand awareness, driving foot traffic and sales to e‑commerce and our local stores. This individual will oversee the campaign strategy and planning, while working closely with other marketing managers (ecommerce, promotional planning, etc.)

to execute. In addition, they will work closely with our marketing agency.

• Develop and maintain national marketing calendars for the Do it Best and True Value brands.
• Partner with our marketing agency and manage marketing campaigns across various channels for the Do it Best and True Value brands, adapting the message and strategy for different target audiences. Track overall performance of campaign, specifically measuring brand health, store and site traffic, consumer consideration, and sales lift.
• Develop and implement strategies to strengthen brand relevance, differentiation, and consumer engagement.
• Champion innovative approaches to drive awareness and loyalty, leveraging digital channels, partnerships, and experiential marketing.
• Collaborate with cross‑functional teams to bring omnichannel marketing campaigns to life across digital, social, print, in‑store, and national media.
• Partner with creative and communications teams to ensure brand voice and creative is consistent for both True Value and Do it Best brands.
• Identify strategic opportunities using consumer insights and competitive analysis.
• Supports and encourages cross functional collaboration with Merchandising, Marketing and Sales team leaders.

• 5–7 years in brand or campaign strategy.
• Strong project management and cross‑functional coordination skills.

• Full insurance benefits package including Medical, Dental, & Vision
• Paid time off to foster work/life balance
• Profit sharing
• Bonus Pay opportunities
• Retirement funding opportunities

Headquartered in Fort Wayne, IN, the Do it Best Group is the world's largest hardware, lumber, and building materials buying cooperative in the home improvement industry. With nearly $6 billion in annual sales, we support thousands of independently‑owned locations across the United States and in more than 60 countries worldwide. Partners in the company have the flexibility to operate under the Do it Best, True Value, or their own local store identities, offering a diverse range of branding options to best serve their communities.

Each team member is valued as an individual - with their intrinsic value at the forefront. We prioritize your career growth through one‑on‑one training, conferences, tuition assistance, mentoring and more. We encourage authentic relationships by hosting social events and fostering a culture where lasting friendships are made. In fact, the three most valued aspects of being a part of the Do it Best team are the culture, the compensation and the level of fulfillment that each team member experiences from their role.

Serving others as we would like to be served

Making the best even better

Helping members grow and achieve their dreams