Principal Product Marketing Manager

Principal Product Marketing Manager role at Circle

Circle (NYSE: CRCL) is one of the world’s leading internet financial platform companies, building the foundation of a more open, global economy through digital assets, payment applications, and programmable blockchain infrastructure. Circle’s platform includes the world’s largest regulated stablecoin network anchored by USDC, Circle Payments Network for global money movement, and Arc, an enterprise‑grade blockchain designed to become the Economic OS for the internet.

Enterprises, financial institutions, and developers use Circle to power trusted, internet‑scale financial innovation. Learn more at

Circle is committed to visibility and stability in everything we do. As we grow as an organization, we're expanding into some of the world's strongest jurisdictions. Speed & efficiency are motivators for our success and our employees live by our company values:
High Integrity, Future Forward, Multistakeholder, Mindful, and Driven by Excellence. We have built a flexible work environment where new ideas are encouraged and everyone is a stakeholder.

We are looking for a highly motivated, strategic and experienced Product Marketing Manager to lead go‑to‑market strategy and execution for Circle’s payments products. In this role, you’ll partner closely with Product, Business Development, Marketing teams, and other cross‑functional roles to bring new global payment products and solutions to market by focusing on the intersection of traditional finance and onchain programmable payments—powered by stable coins.

The ideal candidate thrives in fast‑paced, ambiguous environments and is comfortable operating independently. You have a strong grasp of financial services, specifically payments, and a talent for turning complex concepts into clear narratives, and a bias toward both strategic thinking and hands‑on execution.

• Collaborate cross‑functionally with product managers, marketers, and customer‑facing teams to develop, position, and launch products globally.
• Drive go‑to‑market excellence, including market validation, messaging, positioning, and launch execution to maximize adoption and impact.
• Craft compelling narratives and packaging to drive customer engagement, differentiation, and long‑term growth.
• Lead competitive intelligence efforts, providing in‑depth analysis and strategic positioning to ensure Circle’s payments products stay ahead of the competition.
• Develop data‑driven insights that inform and refine product and marketing strategies, ensuring alignment with customer needs and business goals.
• Steer high‑impact strategic initiatives, driving cross‑functional projects that shape the company’s direction and market influence.

• B2B GTM expertise: 8+ years in B2B Product Marketing, or in an equivalent role, where you owned product GTM strategy and execution.
• Domain knowledge: 4+ years of experience across fintech, payments, or financial services with a demonstrated ability to quickly ramp up in new industries and apply insight to product and go‑to‑market strategies.
• Blockchain & fintech understanding:
  Solid grasp of blockchain fundamentals, including how stable coins, payments infrastructure, or crypto rails work in practice.
• Growth mindset & agility:
  You approach challenges with curiosity and resilience, continuously seeking opportunities to learn and grow. You are comfortable with change and bring structure to ambiguity through thoughtful prioritization and rapid execution.
• Customer‑centric, technical storyteller:
  You excel at turning complexity into clarity, developing positioning and messaging that resonate with customers, partners, and internal stakeholders. You’re confident presenting to diverse audiences and crafting materials that move business forward.
• Proactive team player:
  You work well independently and thrive in collaborative teams. You are proactive in identifying what needs to be done, communicating clearly, and driving cross‑functional execution.
• Cross‑functional
  
  Collaboration:
  
  You build strong cross‑functional relationships to align on priorities,…