Director of Brand Design

At Timely Care , we believe in making health care better and more accessible for students everywhere. Doing that takes the brightest minds and biggest hearts. If that sounds like you, then there’s a place for you here.

Timely Care delivers connected virtual care built for education, helping K12 schools, districts, colleges and universities ensure every student has the support they need to live well. Trusted by 800+ campuses and learning communities, Timely Care surrounds students with support at all levels of need, from everyday well-being and skill-building to on-demand emotional support, coaching, counseling, psychiatry, medical care, basic needs assistance and crisis support.

With URAC accreditations in Telehealth and AI in Health Care, a clinically governed provider network, peer-reviewed outcomes research and audited care quality, Timely Care helps institutions reach students earlier, connect them to the right support and foster healthier learning communities.

The Director of Brand Design is responsible for building and evolving the visual expression of Timely Care into a distinctive, recognizable brand that creates authority and trust across every audience and experience.

Reporting to the VP of Brand Strategy, this is a hands-on creative leadership role. You will both create and direct the work, overseeing execution across internal partners, freelancers, agencies, production partners, and AI-enabled creative tools. You will use AI thoughtfully to accelerate ideation, prototype campaign concepts, extend approved design systems, and increase the speed and relevance of creative development while maintaining human creative judgment, brand integrity, accessibility, and quality.

You will build a visual identity and design system with enough flexibility to serve Timely Care’s distinct audiences, from higher education and K–12 decision-makers to students and families, while remaining unmistakably one Timely Care brand. You will also partner closely with Product Design leadership to create meaningful continuity between the external brand and product experience.

This is not a role where a creative team simply brings work to you for approval. You will be expected to get into the work, originate ideas, solve creative problems, improve what already exists, and build the systems and capabilities that allow great creative to scale.

Develop and continuously evolve a distinctive Timely Care visual identity and design system that builds brand authority, recognition, and trust.

Translate brand strategy and audience insight into a clear visual language across typography, color, photography, illustration, composition, information design, motion, and other expressions of the brand.

Create a flexible system capable of expressing one Timely Care brand across higher education decision-makers, K–12 decision-makers, higher education students, and K–12 students and families.

Establish the principles, components, and standards that allow the brand to adapt across paid media, social, web, content, sales materials, events, experiential environments, video, motion, and emerging channels without becoming repetitive or inconsistent.

Continually evaluate and improve existing creative rather than treating previous executions, templates, or conventions as fixed.

Maintain exceptional standards for craft, accessibility, audience relevance, and brand distinctiveness.

Turn business objectives, audience insights, and brand strategy into compelling creative ideas—not simply translate established concepts into layouts.

Lead collaborative brainstorms that bring together diverse perspectives and turn the strongest ideas…