Digital and Social Media Manager

Overview

WHO WE ARE:

Teton Ridge is a visionary force in Western sports, entertainment, media, lifestyle, and equine culture, dedicated to growing the world of the American West to new fans. Our content and events engage a broad community of fans while preserving the traditions and legacy of the American West. From large-scale events like The American Rodeo and The Performance Horseman to The Cowboy Channel
, short films, digital and print media, and social-first content, Teton Ridge tells the stories of the rich culture of the American West. Join us in shaping the future of Western sports and entertainment!

We are seeking an experienced and highly motivated self-starter Digital & Social Media Manager to support and execute social and digital content strategies across the Teton Ridge portfolio. This is a hands-on, individual contributor role for someone who is equal parts strategist and doer, but knows that learning never stops. The ideal candidate embodies passion for Western sports and has a love for all things social media, marketing and content.

This person is deeply fluent in social platforms, comfortable creating content in real time in a fast-paced setting, and excited to roll up their sleeves. This candidate is comfortable as part of a team and working proactively on all things digital / social, from ideation and copywriting to shooting, editing, posting, and community engagement.

Social Media Management & Strategy

• Support the development and execution of platform-specific social strategies across the Teton Ridge portfolio
• Conceptualize, write, schedule, and publish high-volume social posts across platforms including Instagram, Tik Tok, Facebook, You Tube, and Twitter/X
• Stay current on platform trends, emerging formats, and best practices to inform daily content decisions
• Assist in identifying new content ideas, series, and storytelling approaches that drive engagement and fandom
• Engage with audiences through cross platform management and engagement to foster connection and brand affinity
• Plan and maintain social content calendars, publishing schedules, and asset organization
• Ensure content is platform-native, timely, and aligned with brand voice and standards

Content Creation & Production

• Capture high-quality, social-first content using iPhone (photo and video), particularly around live events, talent, and lifestyle moments
• Create and/or edit short-form 9:16 vertical content for use on Tik Tok, Instagram Reels, Facebook Reels and You Tube Shorts, and understand use and promotion of UGC / social audios
• Support real-time and live event coverage, including nights and weekends as needed
• Create and/or modify existing graphic templates using Photoshop (or similar tools) to support social and digital needs

Digital Content & Copywriting

• Write and edit copy for web, email newsletters, and other digital content as needed
• Support basic digital marketing initiatives, including content-driven campaigns and audience growth efforts
• Collaborate with cross-functional partners to ensure messaging is consistent across social and digital channels.

Performance & Optimization

• Monitor content performance across platforms and provide insights to inform ongoing optimization
• Assist in tracking KPIs related to engagement, growth, and reach
• Monitor engagement including views, comments, direct messages, shares, remixes, mentions and general sentiment across assigned accounts

• 2-5 years of professional experience in social media and/or digital content roles, preferably in sports, media, or entertainment
• Proven experience managing social platforms from strategy through execution for high-volume brands
• Strong copywriting and proofreading skills for social, web, and email
• Familiarity with social media management tools (Sprout, Sprinklr, etc.) and proficiency across Meta Business Suite, Tik Tok for Business and You Tube Studio
• Comfortable with basic content capture, editing, and production for social platforms
• Working knowledge of Photoshop (or similar design tools) for modifying templates and graphics
• Highly organized, detail-oriented, and able to manage multiple priorities in a fast-paced environment
• Creativity and teamwork are a must
• Strong understanding of Western sports, rodeo, and lifestyle culture
• Passion for storytelling, fandom-building, and culturally relevant content
• Familiarity with the social and digital media landscape, including emerging platforms and trends
• Willingness to travel and work non-traditional hours, including some nights and weekends

This role is based in Ft. Worth, Texas and operates on a remote-hybrid schedule
.

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Teton Ridge we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job…