Lead Financial Advisor

Nearing two decades, Frankly, the founder of Strategic Wealth Designers (SWD) had built a small, two‑person operation in Louisville, KY. Today the firm spans 18 locations across the U.S. with nearly 100 professionals committed to putting clients first in retirement planning.

At Strategic Wealth Designers (SWD), we are a full‑service financial firm dedicated to helping individuals who are near or in retirement. We foster a collaborative and close‑knit environment and are looking for a new team member who can complement our values and culture.

We’re seeking an experienced, patient, organized, and efficient individual who is excited to contribute to our business success. The right person will exceed expectations, build strong relationships with our growing team, and thrive on personal and professional growth.

Lead Advisors in a marketplace interact primarily with new and prospective regional clients to assess their personal financial situation and build strategies. We address retirement planning challenges regarding market risk, excessive fees, and inadequate advice from other advisors.

The Referral‑based Lead Financial Advisor will focus on meeting with existing clients to perform quality‑control check‑ins, ensure client satisfaction, identify opportunities for enhanced service, and request referrals. They will also conduct discovery meetings, financial assessments, and onboarding appointments with referral leads generated through these interactions.

The ideal candidate is a polished communicator, experienced financial professional, and proactive problem‑solver with a passion for building strong client relationships and driving growth through trust and service excellence.

• Conduct scheduled review meetings with existing clients to assess satisfaction and ensure they are receiving exceptional service.
• Perform quality‑control evaluations to confirm client financial plans, account setups, and service levels meet company standards.
• Identify additional planning needs, service gaps, or opportunities for deeper engagement.
• Build rapport and trust to strengthen long‑term client relationships.
• Professionally and confidently request referrals as part of the structured client meeting process.
• Educate clients on the referral program and communicate the value proposition for referred individuals.
• Track referral activity and maintain accurate records of sources, follow‑up actions, and outcomes.

• Contact referred leads promptly and schedule initial discovery or consultation meetings.
• Conduct initial meetings to understand each prospect’s financial situation, goals, and challenges.
• Present tailored financial solutions, products, and services aligned with company offerings.
• Guide new clients through the full onboarding process, ensuring a seamless and high‑quality experience.

• Document all client interactions, referrals, and follow‑up activities in CRM systems.
• Provide regular updates to leadership on referral pipeline progress, conversion rates, and client satisfaction metrics.
• Meet or exceed established performance goals related to client outreach, referral generation, and new business development.
• Review existing annuity, life, long‑term care and/or disability insurance policies to determine if they still meet client needs.
• Interact professionally with clients by phone and/or in person to update the client’s profile and financial situation/needs.
• Complete appointment dictations and keep CRM updated by entering detailed notes.
• Meet production targets that impact overall company revenue goals.
• Assist with client onboarding process.
• Additional tasks as assigned by management.

• 4‑year degree in Accounting, Finance, or related field.
• Series 65 or 7/66 with life & health licenses.
• 2‑7 years in financial services offering investment management and insurance services.
• Experience and proficiency in cold calling.
• Strong experience with MS Office and the ability to learn new software quickly.
• Excellent written and verbal communication skills both in person and via phone.
• Proac…