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Data Analyst Data Science Manager

Digital Analytics Implementation Analyst

Job in Fort Worth, Tarrant County, Texas, 76102, USA
Listing for: PTR Global
Full Time position
Listed on 2026-01-01
Job specializations:
  • IT/Tech
    Data Analyst, Data Science Manager
Salary/Wage Range or Industry Benchmark: 60000 - 80000 USD Yearly USD 60000.00 80000.00 YEAR
Job Description & How to Apply Below

Local to TX only – Hybrid role
W2 candidates only, No c2c
Adobe Analytics and Tealium is a Must

Top 3 to 5 skillsets / years of experience: 2-3 years of experience in Data Layer Implementation and knowledge of tag manager tools such as Tealium or similar. Strong expertise in data collection mapping for Adobe Analytics (both web and native app), data feeds, and performing issue analysis. Experience in data validation, identifying tagging and data collection issues, and ensuring data accuracy.

Proven ability to collaborate with cross-functional teams, including Product Owners, technology teams, and vendors, to define analytics requirements and implement tracking solutions.

Description :

  • This job is a member of the Digital Analytics Implementation Team within the Customer Intelligence Division.
  • This role is responsible for managing the implementation and maintenance of the digital analytics tools e.g. Adobe Analytics Tag management System Tealium. Digital Analytics Implementation Analyst will strive to differentiate American as an industry leader in the digital customer experience.
  • Successful candidates will be comfortable setting clear goals and direction driving strategies producing thoughtful analysis delving into technical topics and presenting to a wide range of executive stakeholders – to deliver the best digital customer experience.

What you’ll do

  • Manage the implementation and maintenance of analytics tools e.g. Adobe Analytics Tag Management System Tealium
  • Experience in Data Layer Implementation and knowledge of tag manager tools such as Tealium or similar.
  • Strong expertise in data collection mapping for Adobe Analytics both web and native app data feeds and performing issue analysis.
  • Experience in data validation identifying tagging and data collection issues and ensuring data accuracy.
  • Proven ability to collaborate with cross-functional teams including Product Owners technology teams and Vendors to define analytics requirements and implement tracking solutions.
  • Collaborate with our technology teams to add update and verify implementation of analytics tracking on mobile app
  • Conduct quality assurance checks and data validation identify data collection issues implement marketing pixels and perform duties of Adobe Analytics administrator including SAINT classifications managing shared dashboards.
  • Collaborate with Digital Customer Experience Product Owners and our technology teams to define and implement requirements for reporting on relevant Key Performance Indicators KPIs that drive strategic decision-making and customer experience improvements.
  • Maintains detailed documentation of analytics tools and measurement strategies.
  • Identify opportunities for improving customer experience that increase conversion or drive revenue improvement use data to communicate recommendations to stakeholders.
  • Establish best practices for data collection and data quality on the online channels configuring web analytics technology and interpreting data.
  • Work with stakeholders to understand business goals needs and develop viable solutions tracking requirements.
  • Work with vendors and internal teams to develop reporting strategies and ensure data is being collected properly and accurately.
  • Collaborate with design QA development and analytics resources for implementation and analysis of testing and personalization campaigns.
  • All you’ll need for success.

    • Minimum Qualifications –
    Education Prior Job Experience

    • Bachelor’s degree in Statistics Mathematics Computer Science Economics Engineering or related field
    • 2-3 years of experience with Adobe products or similar analytics tools preferably in implementation capacity.
    • Experience with SQL and JavaScript is a plus.
    • Experience managing analytic and/or development projects.



    Preferred Qualifications
    - Education Prior Job Experience

    • MS in Statistics Applied Math Computer Science Economics Engineering or related field.
    • Experience with analytics tools including Adobe Analytics/Tealium/Celebrus
    • Experience with iOS and Android SDKs
    • Proficient knowledge of JavaScript jQuery and JSON.
    • Experience with Agile development and associated ceremonies.
    • Ability to handle multiple responsibilities/projects on strict…
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