Senior Director of Sales, Home Health

Client Summary

• A provider of home-based care services, including health, hospice, and personal support
• Focused on expanding nationally through growth, acquisitions, and new market entry
• Targets mid-sized markets with increasing demand for senior care
• Operates under a model that combines local expertise with centralized support
• Emphasizes service quality, clinical standards, regulatory compliance, and employee experience
• Aims to build a strong, scalable presence in the home care space

• Market Growth Partnership:
  Serve as a strategic partner to each location’s Executive Director, aligning sales strategies to local market conditions, opportunities, and growth goals.
• Care Navigator Development (Dotted-Line Oversight):
  Coach and mentor Care Navigators within assigned markets, providing field support, performance feedback, and growth-oriented development, while reinforcing accountability to local leadership.
• Sales Strategy Execution:
  Support local teams in the development and execution of market-specific plans to increase referral relationships, admissions, and brand visibility.
• Field Engagement:
  Conduct regular field visits and joint sales calls to assess execution, identify coaching opportunities, and model best-in-class sales behaviors.
• Performance Management:
  Track and analyze sales KPIs (admissions, referral conversions, coverage activity), providing actionable insights to Executive Directors and sales staff.
• Training and Onboarding:
  Oversee the onboarding and ongoing development of new Care Navigators to ensure effective ramp-up and sustained performance.
• Cross-Functional Collaboration:
  
  Collaborate with marketing, clinical, and operations teams to ensure cohesive messaging, seamless patient transitions, and exceptional customer experience.
• Regional Sales Planning:
  Participate in organizational sales strategy discussions, providing insight into market trends, referral dynamics, and performance gaps.

• 5+ years of progressive sales leadership experience, preferably in home health, hospice, or healthcare services.
• Demonstrated ability to grow multi-site or multi-market sales performance in a decentralized leadership model.
• Proven track record of meeting and exceeding referral and admissions targets.
• Strong coaching, mentoring, and interpersonal skills; ability to influence without direct authority.
• Deep knowledge of home health or hospice services and referral networks.
• Proficiency with CRM systems, EMRs (e.g., HCHB), and performance analytics tools.
• Ability to travel regionally to support field teams (approx. 50% travel).
• Bachelor's degree preferred in Business, Healthcare Administration, Marketing, or related field.

• $130k-$175k
• Medical / Dental / Vision
• Short / Long Term Disability
• Accident, Critical Illness, Cancer Insurance
• 401k w/ discretionary match
• Company paid life Insurance
• Mileage reimbursement
• Paid time off
• Paid holidays
• Cell Phone stipend
• Competitive compensation & bonus structure