VP, Chief Revenue Officer DMS

Position Overview

The Chief Revenue Officer (CRO) Deluxe Merchant Services is responsible for overseeing and driving all revenue-generating functions. This role will report directly to the Deluxe Merchant Services President and will be a key member of the leadership team. The CRO will partner closely with the VP of Operations Head of Finance Chief Product Officer and other key internal and business leaders.

This position is pivotal in developing and executing comprehensive strategies to accelerate growth optimize the customer lifecycle and realize revenue objectives. The CRO will serve as a visionary leader integrating sales marketing partnerships and customer success to create a cohesive revenue engine in a rapidly evolving payments and financial landscape.

Key Responsibilities Revenue Strategy & Leadership

• Design articulate and implement a comprehensive revenue strategy that aligns with the companys short- and long-term objectives.
• Set clear and ambitious revenue targets KPIs and performance metrics in collaboration with the executive team.
• Routinely analyze market trends competitor activities and emerging technologies strategy pivots and maintain a competitive edge.

Cross-Functional Integration

• Lead and unify the sales marketing business development and customer success teams under a common vision.
• Foster alignment among departments through effective communication joint planning and collaborative execution.
• Act as a bridge between product technology and revenue teams to ensure market-fit and commercial success.

Sales Leadership

• Oversee national sales teams direct sales operations and provide hands-on leadership for high-value accounts.
• Develop robust sales processes and methodologies including pipeline management forecasting and territory planning.
• Coach mentor and build a high-performance sales culture that attracts retains and motivates top talent.

Marketing Oversight

• Partner with marketing leadership to drive customer acquisition through innovative data-driven marketing campaigns tailored for merchants of all sizes and relevant verticals.
• Implement brand positioning strategies to enhance market presence and brand equity.
• Ensure marketing initiatives are aligned with sales and partnership goals for maximum impact.

Partnership Development

• Identify negotiate and close strategic partnerships with financial institutions technology providers and channel partners to expand market reach.
• Build and nurture relationships with key clients resellers and other stakeholders to strengthen the companys ecosystem.
• Evaluate new business opportunities mergers acquisitions and alliances to support revenue growth.

Customer Success & Retention

• Champion a customer-centric culture focused on delivering exceptional service to merchants.
• Develop and embrace programs to maximize customer satisfaction retention and cross-sell opportunities across the client base.
• Monitor customer feedback anticipate needs and proactively address issues to reduce churn.

Financial Management

• Oversee pricing models discounting strategies and revenue forecasting to ensure profitability.
• Collaborate with finance and operations to set budgets control spend and optimize cost-to-revenue ratios.
• Regularly report on revenue performance to the executive team providing insights and recommendations for continuous improvement.

Compliance & Risk Management

• Ensure all revenue practices comply with regulatory standards and industry guidelines.
• Proactively identify and mitigate risks associated with merchant services fraud and financial exposure.
• Maintain the highest ethical standards and promote a culture of integrity across all revenue functions.

Industry Thought Leadership

• Represent the company at key industry events conferences and forums.
• Stay abreast of trends in payments fintech e-commerce and merchant services translating insights into actionable business strategies.
• Contribute to thought leadership through published articles webinars and public speaking engagements.

Qualifications & Experience Education

• Bachelors degree in Business Finance Marketing or a related field (Masters or MBA preferred).

Experience

• Minimum 12 years of progressive experience in sales marketing and business development roles with at least 5 years in a senior leadership capacity.
• Deep familiarity with merchant services payments processing point-of-sale systems and financial technology.
• Proven track record of scaling revenue in high-growth complex business environments.

Skills and Competencies

• Exceptional strategic planning and analytical skills.
• Inspirational leadership with the ability to lead and motivate cross-functional teams.
• Strong negotiation influencing and relationship-building skills.
• Clear understanding of CRM and sales enablement technologies (e.g. Salesforce Hub Spot).
• Adaptability to changing market conditions and emerging technologies.
• Excellent communication and presentation skills.
• Deep understanding of the merchant customer journey from acquisition to retention.

Personal Attributes

• Results-driven entrepreneurial…