Shopper Marketing Manager

Shopper Marketing Manager

The Wilson Group (TWG), founded in 1989 in Dallas, TX, is a small agency specializing in National Promotions & Omnichannel / Shopper Marketing. We connect consumers with popular CPG brands and excel at reaching shoppers throughout their purchase journey.

• Omnichannel / Shopper Marketing planning and activation experience across National and Regional Grocery, Mass, and Natural Channel retailers
• Execution and evaluation of Shopper tactics across digital media, print, and retail media networks
• Proficiently managing project timelines, deadlines, workflow, and budgets
• Ability to troubleshoot, be a proactive thinker, and problem-solver
• Own partnerships with external vendors, retailer contacts, other CPG brands, and agency partners; all with a drive to bring new solutions to the forefront
• Skills to build strong relationships across client teams
• Financial proficiency with budgeting, invoicing, tracking, and reconciliation
• Active participation and leadership in both internal and client status calls
• Experience that builds an environment of collaboration and trust; exhibiting a high-level of personal responsibility and commitment
• Effective presentation skills to share agency work with client team
• Demonstration of strong analytical skills, uncovering key learnings and insights; bringing new opportunities that deliver on client objectives
• Curiosity and a desire to learn, staying on top of industry trends
• A combination of self-starter and team-player mindsets; contributing to agency initiatives and culture

• Education:
  
  Four‑year degree in marketing, communication, or a related field
• Job type:
  Full‑time, preferably Dallas‑based with a hybrid in‑office schedule
• Strong background in agency account leadership for CPG brands across National and Regional Grocery, Mass Channel, and Natural Channel retailers
• Dedication to client service
• Analytical and problem‑solving skills
• Proficiency in Microsoft Suite
• Business and financial acumen
• Strong written and verbal communication skills
• Positive, can‑do attitude while working in a fast‑paced environment