Marketing Manager

About Us

REEDER is an evolving Construction Management firm specializing in institutional construction and we are looking for new talent! If you share our drive for success, our commitment and passion for satisfying our clients, you will find an array of career possibilities here at REEDER.

You will support new client sales, engagement and retention through strategic multi-channel initiatives, including communications, digital and media, trade shows and events and industry associations/memberships. In this role, you will be responsible for developing and executing marketing strategies that drive brand awareness, generate leads, and position our firm as a leader in the construction industry. You will collaborate closely with the business development team to create compelling marketing campaigns, manage our online presence, work the operations team to provide project collateral support, and craft content that showcases our expertise in delivering high-quality projects on time and within budget.

This role requires hands on technical skills and ability to engage other team members to support marketing efforts. You will spearhead marketing initiatives for project pursuits, utilizing your strong technical expertise, meticulous attention to detail, and specialized creativity, all while upholding a commitment to effective brand management. Your efforts will align with the strategy, vision, and values of Reeder General Contractors.

Strategic Planning & Market Analysis

• Market Research:
  Conduct research to understand market trends, unique project information, opportunities, and competitor activities, especially in the company's market sectors.
• Market Segmentation:
  Identify target audiences, including existing clients, new clients, new market audiences, and community stakeholders.
• Strategy Development:
  Collaborate with senior management to design marketing plans and strategies that align with the firm’s Strategic Planning objectives.

Brand Management & Positioning

• Brand Identity:
  Maintain and enhance the firm’s brand image to ensure a consistent and appropriate messaging, aesthetic, tone and voice across all marketing mediums both internally and externally.
• Value Proposition Development:
  Clearly communicate the firm’s unique value in our construction sectors, including expertise, reliability, safety standards, and project management capabilities.
• Client Testimonials & Case Studies:
  Develop and promote case studies of successful projects to showcase the firm's expertise.

• Project Site
  
  Experience:
  
  Develop and manage a consistent project site aesthetic for signage, fencing, staging, housekeeping and project offices to create a consistent project site experience for all stakeholders.

Business Development Support

• Lead Generation:
  Implement marketing campaigns to generate leads, especially focusing on our existing market sectors.
• Client Relationship Management:
  Work closely with the business development team to nurture relationships with potential clients, architects, and other stakeholders in our market by displaying courtesy, professionalism and promptly responding to client needs.
• RFP Management:
  Support the preparation of responses to Requests for Proposals (RFPs) by gathering relevant information, crafting narratives, developing compelling graphic designs, and ensuring proposals align with client needs.
• Team Management:
  Work closely with Human Resources department to support new hire initiatives such as headshots, swag box, signage review, email signature, and business cards.

Content Development & Digital Marketing

• Content Strategy:
  Develop content that highlights the firm's experience in school construction, such as blog posts, articles, white papers, and newsletters.
• Website Management:
  Ensure the website is updated with relevant content, including recent projects, client testimonials, and company news.
• Social Media Management:
  Manage the firm’s presence on Linked In, Instagram, Twitter, and industry-specific forums, focusing on engagement with educational leaders and community influencers.
• Company Communication Management:
  Develop and manage the company's internal communications, “REEDERs’…