Marketing Automation Specialist

Job Title:

Marketing Automation Specialist

Employment Type:

Direct Hire

Location:

Westlake / Fort Worth, TX

Department:
Marketing

Reports To:

Marketing Operations Manager

We’re looking for a Marketing Automation Specialist who enjoys building smart, data-driven campaigns and seeing measurable results. In this role, you’ll design, launch, and improve automated marketing campaigns that help attract, engage, and convert customers across their journey.

You’ll work closely with both Marketing and Sales teams, turning business goals into effective email campaigns, workflows, and automated journeys. This is a great opportunity for someone with 3–5 years of marketing automation experience who likes problem-solving, collaboration, and working in a fast-paced environment.

• Build and manage automated marketing campaigns, including emails, nurture programs, and triggered workflows
• Partner with Marketing and Sales to turn business goals into effective campaign strategies
• Ensure the right audience receives the right message through accurate segmentation and testing
• Monitor campaign performance and share insights that help improve engagement and conversions
• Continuously optimize campaigns to improve results and ROI
• Follow best practices for data accuracy, compliance, and platform governance

• Campaign Execution:
  Build, test, and launch automated email and digital campaigns
• Audience Management:
  Maintain clean data, accurate targeting, and quality checks
• Performance Reporting:
  Track results and provide clear, actionable insights
• Collaboration:
  
  Work cross-functionally with Marketing and Sales teams
• Platform Best Practices:
  Ensure campaigns follow data and compliance standards

• Solid understanding of email marketing, lead nurturing, and campaign automation
• Strong analytical skills with the ability to explain results in simple termsli>
• Excellent attention to detail and project management skills
• A team player who collaborates well across departments
• Self-starter who adapts easily in a fast-moving environment

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 3–5 years of hands‑on experience with marketing automation platforms such as Hub Spot, Marketo, Pardot, Iterable, or similar
• Experience planning, executing, and analyzing digital marketing campaigns

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