Loyalty Marketing Manager

Join a fast-growing team shaping how customers connect, shop, and stay loyal—where your marketing expertise turns data into meaningful engagement and real business impact.

LOYALTY MARKETING MANAGER

Location: Fort Worth, TX

COMPENSATION & SCHEDULE

60K - Mon - Friday - 8:00am, - 5:00pm

• Pay Range:
Competitive (range available on request)

• Full-time, exempt

• Standard business hours; ~25% travel required

ROLE IMPACT

The Loyalty Marketing Manager drives the success of the company’s customer loyalty and engagement strategy by developing and executing data-driven campaigns, managing promotions, and optimizing CRM performance. This role ensures seamless program execution across retail, digital, and marketing channels, ultimately increasing customer retention and revenue growth.

KEY RESPONSIBILITIES

• Lead daily execution of loyalty program operations, ensuring accuracy in promotions, compliance, customer service, and platform management.

• Develop and manage bi-monthly promotional offers, rewards catalog, and loyalty-driven sales initiatives.

• Collaborate with retail operations and category managers to enhance program performance and vendor participation.

• Manage email marketing campaigns, including copywriting, segmentation, and creative content execution.

• Integrate loyalty programs with social media and digital channels to increase acquisition and engagement.

• Conduct regular performance analysis and leverage RFM insights to optimize campaigns and maximize ROI.

• Oversee the employee loyalty tier program, ensuring tailored offers and clear communications.

• Perform store visits (~25% travel) to support execution and gather field insights.

MINIMUM QUALIFICATIONS

• Bachelor’s degree in Marketing, Business, or related field—or equivalent experience.

• 5+ years’ experience in B2C or B2B marketing, advertising, or CRM/loyalty programs.

• Proficiency in BI tools, Excel, and customer data analysis.

• Strong analytical and problem-solving skills with a data-driven mindset.

CORE TOOLS & SYSTEMS

CRM & Loyalty Platforms | Excel | Business Intelligence (BI) Tools | Email Marketing Systems | Social Media Platforms | RFM Analytics

PREFERRED SKILLS

• Strong cross-functional collaboration and project management skills.

• Exceptional communication and writing abilities.

• Creative thinker with strong execution focus and attention to detail.

• Thrives in fast-paced environments and delivers results under tight deadlines.

BENEFITS

Comprehensive medical, dental, and vision coverage | Company-paid life insurance | Short- & long-term disability | Health & Flexible Savings Accounts | 401(k) with company match | Paid vacation, holidays, and sick time | Employee Assistance Program | Voluntary supplemental life, disability, critical illness, hospital indemnity, accident, pet care, and legal coverage

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