Director of Marketing

• Department:
  Marketing
• Reports To:
  
  Carlos Solorzano Smith, Founder & Managing Partner
• Location:
  
  Fort Worth, TX — Onsite
• Employment Type:
  
  Full-Time, Exempt
• Salary Range: $120,000 – $140,000 annually (commensurate with experience)
• Portfolio Size: 7 concepts + service lines

Aspen Hospitality Group (AHG) is a restaurant partnership dedicated to offering dining experiences that are as incomparable and enduring as the town that bears its name. Founded and led by Managing Partner Carlos Solorzano Smith, AHG operates a growing portfolio of acclaimed concepts in Aspen, Colorado — and is actively expanding into Fort Worth, Texas. The organization’s reach extends beyond restaurant walls through its Events & Catering service line, AHG Wine Club, and new concepts currently in development.

The Director of Marketing will manage marketing across the full AHG family of brands:

• Acquolina – Trattoria, Pizzeria & Bar – Aspen, CO
  · Fort Worth, TX (Coming Soon)
• Duemani – Contemporary Coastal Mediterranean – Aspen, CO
• Angelo's – Upscale Northern Italian – Aspen, CO
• Red Fox Froyo – Self-Serve Frozen Yogurt – Aspen, CO
• AHG Events & Catering – Catering & Private Events – Aspen, CO & Beyond
• AHG Wine Club – Direct-to-Consumer Wine Program – Multi-market
• Japanese Steakhouse (TBD) – New Concept — Coming Soon – Fort Worth, TX

The Director of Marketing is a strategic and hands‑on leader responsible for building and executing AHG’s marketing vision across the full portfolio — restaurants, service lines, and incoming Fort Worth concepts. This is a single‑person internal department, supported by an established suite of outside vendor partners for SEO, web development, organic social media, and public relations. The ideal candidate is equally comfortable setting high‑level strategy and rolling up their sleeves to produce creative assets.

This is a full‑time, onsite position based in Fort Worth, Texas.

• Develop and implement annual marketing plans for all AHG concepts and service lines, ensuring each brand maintains a distinct identity and voice.
• Build cohesive multi‑channel strategies spanning digital, print, social, PR, and in‑venue touchpoints across both Aspen and Fort Worth markets.
• Lead marketing support for the Fort Worth launch of Acquolina and the new Japanese Steakhouse concept, from pre‑opening through grand opening and beyond.
• Set KPIs, track performance, and present results to the Managing Partner on a regular cadence.
• Monitor market trends, competitive activity, and guest behavior to continuously refine strategy.

• Serve as the day‑to‑day point of contact for all external marketing partners: SEO, website development, organic social media content, and PR.
• Hold vendors accountable to agreed deliverables, timelines, and budgets; evaluate performance regularly.
• Source, vet, and onboard new vendors as the portfolio grows; negotiate contracts and coordinate invoices with finance.

• Produce and art‑direct marketing collateral using Adobe Creative Suite (Photoshop, Illustrator, InDesign, Acrobat).
• Create print and digital assets: menus, promotional materials, signage, email campaigns, and event graphics across all concepts.
• Maintain brand standards and visual consistency across all AHG concepts; collaborate with social and PR vendors to ensure creative alignment.

• Oversee website strategy alongside the web development vendor; ensure all concept sites are current, optimized, and conversion‑focused.
• Direct SEO strategy in partnership with the external SEO…