Director of Global Marketing

Our client is a pioneering organization in early childhood music education with a nearly four-decade history of helping make the world more musical. Founded as the first program of its kind for very young children, the company has built a respected brand and a passionate global community of teachers, educators, families, and independent licensees. The organization delivers music programs through parent-child classes and educational settings, supported by a robust curriculum, teacher training, music, and educational resources.

Its mission-driven culture is central to the organization, with a strong belief in the transformative power of music and its impact on children, families, and communities.

The Global Head of Marketing will lead the development and execution of a comprehensive, modern marketing strategy designed to accelerate growth, strengthen brand visibility, and differentiate the company in an increasingly competitive marketplace. This is a highly strategic and hands‑on leadership role. The successful candidate will bring together brand, digital, content, social media, communications, and marketing operations into a cohesive function while elevating the organization’s voice and relevance across channels.

A critical priority will be translating the company’s rich history, differentiated offering, and mission into compelling, concise messaging that resonates with today’s audiences—particularly young parents who increasingly discover and evaluate children’s activities through digital and social channels. The role will also support the company’s network of licensees by developing scalable marketing strategies, tools, content, and resources that can be effectively deployed in local markets.

As a member of the Executive Team, the Global Head of Marketing will have a meaningful voice in broader business and growth decisions, partnering closely with senior leadership and cross‑functional teams to identify opportunities and shape the organization’s future.

Marketing Strategy & Leadership

• Develop and execute an integrated global marketing strategy aligned with organizational growth objectives.
• Build a cohesive marketing function spanning brand, digital, social, content, communications, PR, and marketing operations.
• Strengthen the organization’s positioning, messaging, and brand voice to clearly communicate its differentiated value.
• Identify emerging trends, technologies, channels, and opportunities to expand reach and engagement.
• Serve as a strategic member of the Executive Team, bringing a marketing perspective to broader business and growth initiatives.

Digital, Brand & Content

• Lead the company’s digital marketing strategy, including social media, website, SEO/SEM, AI/SAIO, paid media, email, and inbound lead generation.
• Modernize the organization’s digital presence and identify opportunities to improve the website, social channels, and overall customer journey.
• Develop compelling content and messaging tailored to different audiences, platforms, and stages of engagement.
• Ensure brand consistency while keeping the brand voice fresh, relevant, distinctive, and compelling.
• Oversee the development of digital creative, including graphics, photography, short‑form video, campaigns, and written content.
• Leverage analytics and performance data to continuously optimize marketing effectiveness.

Audience & Growth

• Develop strategies that deepen engagement with today’s parents and families and clearly articulate the value of the organization’s programs.
• Expand awareness beyond audiences already familiar with early childhood music and reach families who may not yet recognize the value of music education.
• Develop marketing strategies that support growth across…