Director of Marketing Strategy

Texas Capital is built to help businesses and their leaders. Our depth of knowledge and expertise allows us to bring the best of the big firms at a scale that works for our clients, with highly experienced bankers who truly invest in people’s success — today and tomorrow.

While we are rooted in core financial products, we are differentiated by our approach. Our bankers are seasoned financial experts who possess deep experience across a multitude of industries. Equally important, they bring commitment — investing the time and resources to understand our clients’ immediate needs, identify market opportunities and meet long-term objectives. At Texas Capital, we do more than build business success.

We build long-lasting relationships.

Texas Capital provides a variety of benefits to colleagues, including health insurance coverage, wellness program, fertility and family building aids, life and disability insurance, retirement savings plans with a generous 401K match, paid leave programs, paid holidays, and paid time off (PTO).

Headquartered in Dallas with offices in Austin, Fort Worth, Houston, Richardson, Plano and San Antonio, Texas Capital was recently named Best Regional Bank in 2024 by Bankrate and was named to The Dallas Morning News’ Dallas-Fort Worth metroplex Top Workplaces 2023 and Go Banking Rate ’s 2023 list of Best Regional Banks. For more information about joining our team, please visit us at

We are seeking an accomplished marketing leader and strategic thinker to serve as our Director of Marketing Strategy—a pivotal leadership role responsible for defining and executing comprehensive marketing strategy across our organization’s full suite of business lines and marketing functions. As a strategic leader within the Marketing organization, you will lead the Product Marketing team, establish enterprise-wide marketing strategy, and serve as a key advisor to the Head of Marketing & Events and Director of Digital Content & Media on market dynamics, competitive positioning, brand strategy, and growth opportunities.

This position demands intellectual rigor, deep financial services marketing expertise, sophisticated market insight, and the ability to orchestrate complex, cross-functional marketing initiatives. You will shape the organization’s market narrative, drive strategic positioning across all lines of business (Business Banking, Middle Market Banking, Corporate Banking, Treasury Services, Investment Banking, Private Banking, and Consumer/Digital Banking), and translate enterprise marketing strategy into measurable business results through integrated campaigns, content strategies, and go-to-market initiatives.

• Define and execute comprehensive marketing strategy aligned with business objectives, including market positioning, customer segmentation, brand narrative, and portfolio strategy across all lines of business
• Lead the Product Marketing team to drive positioning, competitive intelligence, content strategies, and go-to-market initiatives; mentor and develop team members to strengthen marketing leadership capability
• Establish strategic frameworks and marketing playbooks that ensure consistency in messaging, positioning, and execution across all channels and business units
• Conduct rigorous market analysis and competitive intelligence research to identify strategic opportunities, market gaps, and emerging threats; synthesize findings into actionable strategic recommendations for executive leadership
• Lead cross-functional strategic planning initiatives to align Marketing, Product, and Sales leadership on market positioning, target audiences, value propositions, and long-term market narratives
• Oversee marketing portfolio strategy and resource allocation decisions;…