Marketing manager in B2B SaaS & payments

Ruby Labs creates and operates consumer products across the health, education, and entertainment industries. The team is building a payment orchestration platform that helps businesses manage and optimize payments across multiple providers, regions, and products.

• Own the product website as an acquisition and conversion channel; improve positioning, messaging, information architecture, and copy
• Build and launch landing pages for products, use cases, industries, campaigns, and competitors
• Improve visitor-to-lead and lead-to-demo conversion through experimentation, A/B testing, and conversion-rate optimization
• Analyze visitor behavior and funnel drop-offs; maintain and update marketing pages using web, no-code, and AI tools Collaborate with product and engineering teams on deeper technical changes
• Build and operate the product’s content engine across the blog, industry insights, guides, case studies, research, product content, and newsletters
• Turn internal expertise from product, engineering, and payments teams into external content Develop narratives on payment orchestration, payment performance, routing, retries, fraud, subscriptions, and related topics Create educational and commercially oriented content, repurpose ideas across formats and channels, and maintain high messaging and content quality
• Own social media, with Linked In as the primary channel, and execute the company content strategy Build the public presence of company leadership and subject-matter experts; create executive thought-leadership content Identify industry conversations, trends, and opportunities; grow a relevant audience of payments, fintech, product, and technology decision-makers Build product visibility in the global payments and Fin Tech ecosystem Identify opportunities for media coverage, expert commentary, interviews, podcasts, newsletters, industry publications, conferences, panels, webinars, awards, rankings, and partnerships Build relationships with journalists, creators, communities, and industry platforms Position the company and its leadership as credible voices in payment orchestration and payment infrastructure Track competitor narratives and identify opportunities to join relevant industry conversations Own organic acquisition;
  
  conduct keyword, competitor, and search-intent research Build content clusters and high-intent commercial and competitor pages around high-value payment topics Manage on-page, technical, and content SEO; develop backlink and external distribution strategies Improve visibility across Google and AI-driven discovery platforms, including ChatGPT, Perplexity, and Gemini Track organic traffic, rankings, visibility, leads, and pipeline from search Build and optimize acquisition funnels from first interaction to qualified opportunity Develop landing pages, lead magnets, reports, webinars, and other acquisition assets Build email nurturing and lifecycle campaigns;
  
  implement marketing automation and lead-routing workflows Experiment with inbound, paid, partnership, community, retargeting, and outbound-assisted acquisition Work with Sales to improve lead quality and conversion; identify channels that can generate qualified pipeline Own marketing analytics and attribution; track website traffic, acquisition sources, conversion rates, qualified pipeline, marketing-sourced and marketing-influenced pipeline, SEO, content and campaign performance, and CPL/CAC where applicable Build marketing performance dashboards and reporting Run structured growth experiments through hypothesis, launch, measurement, learning, and iteration;
  
  prioritize measurable business outcomes over vanity metrics Use AI across marketing workflows, including research, content creation and editing, SEO…