Assistant Manager; N​/H; SM

• Develop and implement integrated event marketing plans including advertising, promotions, and public relations
• Manage all aspects of advertising and media campaigns.
• Prepare show settlement information for event advertising.
• Manage development, production, and distribution of promotional and collateral materials to support sales and marketing programs (Adobe Photoshop, illustrator and Canva preferred)
• Assist marketing manager with overseeing the development, management, and implementation of all digital strategies and campaigns, including all social media accounts, websites, electronic newsletters/eblasts, venue marquees, and LED displays
• Assist in creating and managing all digital/social advertising campaigns based on internal and external requirements to support shows and events at each venue
• Design, create and distribute electronic newsletters and eblasts, and maintain user/subscriber database
• Creates and supervises marketing plans for events, to include all available services: subscriptions, group sales, public relations, media placement, digital campaigns, direct mail, promotional development, non-profit opportunities, traditional and non-traditional
• Communicate with outside advertising on on-going campaigns. Write and prepare copy for print/radio/TV spots
• Implement PR campaigns for events as needed, including pitching and scheduling TV, radio and print interviews and appearances and creating and executing on and off-site PR events
• Prepare and distribute company and event press releases and media alerts
• Manage and track marketing and advertising agreements for the facility
• Coordinate promotions and special events with event promoters and facility personnel. Work in conjunction with Event Services in the planning and execution of events, and event sponsor ships.
• Provide post-event reports, analysis, and regular status reports on marketing campaigns
• Coordinate upcoming events with promoters to collect required marketing assets in order to place events on sale.
• Oversee and order all event, way finding and sponsorship signage inside and outside the venue.
• Works within the guidelines set forth in ASM's Management policies
• Builds and maximizes relationships with local businesses and media partners to maximize resources and outreach efforts related to programming.
• Work closely with the Sales department in identifying, analyzing, and reporting current and historical trends and opportunities in all convention markets.
• Manage development, production, and distribution of promotional and collateral materials to support sales and marketing programs.
• Manage, track, and report on programmatic digital campaigns.
• Evaluates new technology and product ideas and contribute to new service offerings along with identification of areas for innovation.
• Assist in creating/updating digital assets, and venue advertising and marketing collateral.
• Analyze data from online marketing platforms such as web, email, and digital screens.
• Assist with marketing campaign, lead generating initiatives, and special projects.
• Lead brainstorming, planning, and implementation of marketing plans
• Lead and manage seasonal and part-time interns
• Other marketing duties as assigned

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Bachelor’s Degree in Marketing preferred but not necessary
• Previous experience (2-4 years) within venue management or event management in Marketing or Public Relations preferred. Equivalent combination or education and experience will be considered.
• Ability to multi-task projects…