Business Travel Sales Manager

Business Travel Sales Manager – The Crescent Hotel, Fort Worth

Compensation Type:
Yearly. Salary Range: $–$

Location:

Fort Worth, TX

Overview:
The Business Travel Sales Manager is responsible for effectively soliciting and becoming familiar with all accounts in his/her market segments. He/she is also responsible for prospecting and closing on assigned accounts and territory to positively impact hotel revenues.

• Develop and implement a comprehensive sales strategy for the transient segment, aligning with overall business goals of the hotel.
• Analyze market trends, competitor activities, and customer needs to identify growth opportunities.
• Generate hotel awareness through sales efforts, familiarization trips, site inspections, and entertaining travel advisors and business travel account managers.
• Collaborate with the revenue and marketing team to create targeted campaigns and promotions that attract transient customers.
• Cultivate and maintain strong relationships with key clients (LNR and CNR), travel agencies, and corporate partners to ensure customer satisfaction and loyalty.
• Attend trade shows and industry events and evaluate effectiveness to ensure a proper return on investment.
• Conduct regular client meetings, presentations, and negotiations to secure business and meet revenue targets.
• Utilize systems for data analytics to track and analyze sales performance, market trends, and customer behavior.
• Be fully capable of utilizing primary online tools for RFP solicitation and negotiations including Cvent Transient (Lanyon), hotel PMS, Delphi FDC, Travel Click (Agency 360/Demand 360), etc. Analyze market conditions and account‑specific data to determine current account status and alter individual account strategies as needed.
• Prepare regular reports for senior leadership, highlighting key insights and recommending strategic adjustments.
• Develop a sales plan that addresses new business development, product management from a sales and marketing perspective, strategic sales alliances, and partnerships with companies.
• Set up and lead customer business reviews on a quarterly basis; collaborate with other Sales and Operations teams as appropriate.
• Manage and optimize annual revenue goal and achieve YOY key account revenue growth (room nights, ADR and revenue).
• Work with Revenue Management to provide guidance on pricing for customers under management and share information related to customer feedback on future year expectations.
• Have a deep knowledge of managed business travel programs, decision making and booking processes for local and national accounts.
• Stay aware of competition, top accounts, rates and sales strategies and keep abreast of trends in the market.
• Keep immediate supervisor fully informed of all problems or matters requiring attention.
• Prepare and submit required reports in a timely manner.

• College coursework in a related field helpful.
• At least 2 years of sales experience in a hotel or a related field preferred.
• High School diploma or equivalent required.
• Must be skilled in Windows, company-approved spreadsheets, and word processing.
• Long hours sometimes required.
• Light work – Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently or constantly to lift, carry, push, pull or otherwise move objects.
• Must be able to effectively communicate verbally and in writing with all levels of employees and guests in an attentive, friendly, courteous and service‑oriented manner.
• Must be effective at listening to, understanding, and clarifying concerns raised by employees and guests.
• Must be able to multitask and prioritize departmental functions to meet deadlines.
• Approach all encounters with guests and employees in an attentive, friendly, courteous and service‑oriented manner.
• Attend all hotel‑required meetings and trainings.
• Must be effective in handling problems, including anticipating, preventing, identifying and solving problems as necessary.
• Must be able to understand and evaluate complex information, data, etc. from various sources to meet appropriate objectives.
• Must be able to maintain confidentiality of information.