Associate Director, HCP Non-personal Promotion; HIV Treatment

Associate Director, HCP Non-personal Promotion (HIV Treatment)

At Gilead, we’re creating a healthier world for all people. For more than 35 years, we’ve tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer – working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world’s biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.

Every member of Gilead’s team plays a critical role in the discovery and development of life‑changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we’re looking for the next wave of passionate and ambitious people ready to make a direct impact.

We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together.

Job Description

As a Associate Director, Provider Non‑personal Promotion, at Gilead you will champion the launch of our next groundbreaking HIV therapy—a novel combination of bictegravir and lenacapavir.

In this role, you’ll report directly to the Senior Director, HIV Treatment Marketing and play a central part in shaping and executing innovative marketing strategies to bring this transformative new treatment for people living with HIV.

As the Provider Non‑personal Promotion Marketing you’ll:

• Shape healthcare provider perceptions of a novel oral therapy in HIV through the development of clear, concise, and medically sound digital communications
• Develop bold messages and tactical executions for the launch of a novel oral therapy in HIV Treatment
• Effectively collaborate with internal partners to drive launch alignment and operational excellence
• Collaborate in the development of a portfolio‑based media and digital strategy that maximizes the impact of Gilead’s HIV treatments

If you’re passionate about making a difference, thrive in dynamic environments, and want to help redefine what’s possible in HCP marketing, Gilead wants to meet you!

• Play a key role in the development and implementation of digital and omnichannel media plans for HCPs
• Support the development of the Plan of Action (POA) and coordinate with Commercial Learning and Development (CL&D) to guide implementation
• Support the development of a digital media roadmap considering changing market dynamics and the need to balance Gilead’s HIV treatment portfolio
• Support launch readiness strategy and tactical planning for launch with a focus on balancing Gilead’s HIV treatment portfolio
• Distill market research findings into insights that support the digital communications, messaging, and outreach with a focus on maintaining competitive fitness and high media share of voice
• Develop and deliver presentations to a range of internal stakeholders including leadership team, field team, and cross‑functional colleagues
• Develop omnichannel marketing campaigns that utilize AI and advanced analytics for precision targeting and campaign customization
• Develop media measurement frameworks that support deep analysis of campaign effectiveness and optimize campaigns to ensure optimal performance and HCP reach
• Partner closely with the Promotional Review Committee to guide the review and approval of marketing tactics, manage timelines, and ensure compliance with all relevant laws, regulations and policies
• Manage HCP media and marketing budget closely and ensure expenditure is aligned with the brand strategy and tactical plans; actively monitor impact and provide recommendations for marketing mix allocation; work with commercial operations to establish appropriate procedures, systems, metrics, and infrastructures
• Effectively manage agency relationships and performance while leveraging each agency’s area of expertise for the business and facilitating their…