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Associate Director of Consumer Strategy & Activation
Job in
Foster City, San Mateo County, California, 94420, USA
Listed on 2025-11-28
Listing for:
Gilead Sciences, Inc.
Full Time
position Listed on 2025-11-28
Job specializations:
-
IT/Tech
Data Analyst, Data Engineer
Job Description & How to Apply Below
Proven experience in audience segmentation, audience creation, and data-driven marketing, with a focus on leveraging modeled audience techniques such as look-alike modeling (3P LAL), predictive modeling, or other advanced analytics tools to build highly targeted audiences.
** Technical Skills**:
Advanced proficiency in Python (for data analysis, modeling, and automation). Strong experience with SQL for data querying and manipulation.
** Data Integration**:
Familiarity with integrating and analyzing consumer data from multiple sources (e.g., 1P, 3P claims, SDoH, SFMC) to inform audience creation and activation.
** Data Governance**:
Familiarity with privacy regulations, including data protection laws related to consumer and healthcare data.
** Analytical & Problem-Solving Skills**:
Strong ability to apply data science techniques to uncover insights, solve complex business problems, and improve audience targeting strategies.
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Position Requirements
10+ Years
work experience
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