Salesforce Marketing Cloud Analyst

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Source One is a consulting services company and we’re currently looking for the following individual to work as a consultant to our client, an autonomous vehicle company.

Salesforce Marketing Cloud Analyst (Contract)

$86.75/hr (W-2)

Our client, an on-demand, autonomous ride‑hailing company, is seeking a highly skilled and hands‑on Salesforce Marketing Cloud Functional Lead to drive the design, deployment, and enhancement of SFMC-based digital engagement strategies. This role bridges business, technical, and marketing teams to translate campaign goals into scalable, personalized customer experiences - leveraging SFMC features such as SMS, Mobile SDK, personalized content, dashboards, and promotional workflows.

The ideal candidate combines technical mastery of SFMC with strategic insight—someone who can configure, code, and optimize while guiding overall platform direction. You’ll be the company’s SFMC expert and main liaison for any external system integrators driving large‑scale enhancements.

• Lead discovery sessions with stakeholders to gather business requirements, campaign goals, and technical needs.
• Design and implement end-to-end engagement solutions using SFMC modules (Email, SMS, Mobile Push, Mobile SDK, Journey Builder, Automation Studio).
• Architect personalization strategies using dynamic content, data extensions, and behavioral triggers.
• Translate campaign objectives into actionable user stories, technical documentation, and functional specifications.
• Guide integration discussions with upstream systems and define integration contracts.

• Serve as the SFMC systems lead and primary liaison between marketing, product, and technical teams.
• Configure and update system settings, HTML/CSS templates, SQL queries, and automation scripts directly within SFMC.
• Lead end-to-end testing, UAT, and go‑live coordination for campaigns and new features.
• Provide hands‑on troubleshooting and optimization support for existing journeys and workflows.
• Implement new SFMC features and channels such as SMS, push notifications, and SDK integrations.
• Build proofs of concept and pilot campaigns for new digital initiatives.
• Continuously optimize campaign performance through analytics, A/B testing, and data‑driven insights.

• Oversee performance dashboards and campaign reporting for stakeholders.
• Ensure compliance with privacy, security, and data governance standards (e.g., opt‑in/opt‑out workflows).
• Maintain documentation and scalable governance processes for reusability and audit readiness.

• 10+ years in CRM/Marketing technology with deep expertise in Salesforce Marketing Cloud as a solution designer and cross‑functional lead.
• 5+ years in Salesforce Marketing Cloud.
• Proven experience designing cross‑channel marketing solutions: email, SMS, mobile push, and personalized content.
• Strong understanding of SFMC features:
  Journey Builder, Contact Builder, Mobile Studio, Personalization Builder, etc.
• Familiarity with Salesforce ecosystem integrations (e.g., Service Cloud, CDP/Data Cloud using Mulesoft).
• Excellent skills in requirements gathering, documentation, wire framing, and stakeholder communication.
• Hands‑on experience with campaign testing, QA, and deployment using SFMC tools.
• Ability to interpret analytics and optimize journey design based on performance metrics.
• Salesforce certifications in Marketing Cloud Consultant or Administrator preferred.
• Bachelor’s or Master’s degree in Marketing, Business, Computer Science, or related field.

Mid‑Senior level

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