Associate Director of Consumer Strategy & Activation

At Gilead, we’re creating a healthier world for all people. For more than 35 years, we’ve tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer – working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world’s biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.

Every member of Gilead’s team plays a critical role in the discovery and development of life‑changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we’re looking for the next wave of passionate and ambitious people ready to make a direct impact.

We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together.

Gilead's mission is to discover, develop, and deliver therapies that will improve the lives of patients with life‑threatening illnesses worldwide.

* This a hybrid position based in Foster City, California

• Develop advanced machine learning models and statistical algorithms to create highly‑targeted audience segments. Focus on leveraging modeled audience techniques (e.g., 3P LAL, look‑alike modeling) based on consumer behaviors, demographics, and other relevant factors to enhance targeting accuracy.

• Work with cross‑functional teams to activate audience segments across digital channels, ensuring that audience strategies align with marketing goals and KPIs.

• Continuously monitor and optimize audience performance based on campaign results, using data science techniques to improve targeting accuracy and campaign effectiveness.

• Leverage experience in working with Live Ramp, data clean room environments, or similar platforms to manage and enhance consumer data analysis. Ensure seamless data integration and privacy‑compliant collaboration across multiple data sources for more effective audience creation.

• Ensure data quality and accuracy when leveraging audience data for campaign execution, adhering to best practices in data privacy, governance, and security standards. Handle sensitive healthcare data with utmost care and compliance.

• Work closely with cross‑functional teams including marketing, data analytics, media, and creative, to align audience targeting with campaign strategies, messaging, and creative direction.

• Experience:
  
  Proven experience in audience segmentation, audience creation, and data‑driven marketing, with a focus on leveraging modeled audience techniques such as look‑alike modeling (3P LAL), predictive modeling, or other advanced analytics tools to build highly targeted audiences.
• Technical
  
  Skills:
  
  Advanced proficiency in Python (for data analysis, modeling, and automation). Strong experience with SQL for data querying and manipulation.
• Data Integration:
  Familiarity with integrating and analyzing consumer data from multiple sources (e.g., 1P, 3P claims, SDoH, SFMC) to inform audience creation and activation.
• Data Governance:
  Familiarity with privacy regulations, including data protection laws related to consumer and healthcare data.
• Analytical & Problem‑Solving
  
  Skills:
  
  Strong ability to apply data science techniques to uncover insights, solve complex business problems, and improve audience targeting strategies.

• Bachelor’s degree and 10 years of relevant experience, or
• Master’s degree and 8 years of relevant experience, or
• PhD with 5 years of relevant experience

• Experience with pharma data and familiarity with platforms such as Live Ramp.
• Experience working with large‑scale consumer data sets and managing audience…