Senior Director, DTP Marketing, HIV Treatment

Senior Director, DTP Marketing, HIV Treatment Job Description

At Gilead, we’re creating a healthier world for all people. For more than 35 years, we’ve tackled diseases such as HIV, viral hepatitis, COVID‑19 and cancer – working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world’s biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.

Every member of Gilead’s team plays a critical role in the discovery and development of life‑changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we’re looking for the next wave of passionate and ambitious people ready to make a direct impact.

We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together.

Job Description

Gilead is seeking a Senior Director, Direct‑to‑Patient (DTP) Marketing Lead to champion the launch of our next groundbreaking HIV therapy—a novel combination of bictegravir and lenacapavir. In this leadership role, you’ll report directly to the Executive Director of Treatment Marketing and play a central part in shaping and executing innovative marketing strategies to bring this transformative new treatment for people living with HIV.

As the DTP Marketing Lead, you’ll:

• Drive bold, creative campaigns that empower patients and inspire communities.
• Lead a talented team, fostering a culture of inclusion, collaboration, and excellence.
• Amplify the patient voice through culturally competent messaging.
• Be at the forefront of healthcare innovation, leveraging cutting‑edge insights and multi‑channel engagement to make a real impact.

If you’re passionate about making a difference, thrive in dynamic environments, and want to help redefine what’s possible in patient marketing, Gilead wants to meet you!

Role Overview and Responsibilities

• Lead DTP strategy, launch planning, and the annual patient marketing tactical plan.
• Develop targeted patient marketing approaches across personal and non‑personal channels such as print, digital, social media, out‑of‑home advertising, and television.
• Generate and utilize market research insights to enhance and refine promotional strategies and tactics.
• Create culturally competent patient materials and collaborate with community partners and cross‑functional teams to amplify the patient voice.
• Manage the DTP marketing team, including hiring, coaching, performance management, and budget oversight.
• Closely manage integrated promotions and media budget and effectively optimize execution.
• Oversee agency relationships to leverage expertise and ensure campaign effectiveness.
• Ensure compliance with all relevant laws, regulations, and policies.

Competencies and Expertise Required

• Demonstrated high performance in DTP marketing with the ability to set vision and lead diverse stakeholders.
• Strategic and analytical thinking to make accountable decisions and prioritize tradeoffs.
• Deep expertise in pharmaceutical brand implementation, communication planning, and patient activation.
• Proven track record in pharma/biotech and consumer patient/community marketing.
• Strong leadership skills encompassing change management, recruitment, and performance management.
• Excellent interpersonal and communication skills for cross‑functional collaboration and influence.
• Strong executive presence, commanding respect through sound business judgment and clear decision‑making.
• Superior budget management skills, including OPEX forecasting and tracking.
• Experience developing external relationships that foster brand advocacy.
• Prior direct people management experience with proven abilities to lead complex marketing initiatives and inspire teams toward impactful outcomes.

Qualifications and Preferred Experience

Required:

• Bachelor’s degree with…