Marketing Analyst

Essential Duties and Responsibilities

• Collaborate with Finance, Sales and Operations departments to forecast product revenues
• Develop and implement marketing plans for new and existing products
• Manage, proactively, marketing programs and influence cross-departmental programs to ensure achievement of strategic and financial objectives for product portfolio
• Produce product-oriented content that amplifies unique selling points and differentiation
• Lead implementation of key marketing plan tactics and programs: product strategies, pricing, promotions, sales team training and claims development
• Perform periodic external market analyses (customers, technologies, competitors, patient populations, insurers, etc.) to optimize strategies, tactics and opportunity assessments
• Partner with R&D, Technology, Sales, and other departments to develop new products and services and play an integral role in the new product commercialization process
• Interact with customers to develop insights and requirements for new products and programs
• Contribute to creating a culture of success and sustainable competitive advantage
• Provide technical product training and leadership for the Sales team
• Ability to incorporate a wide range of inputs into clear objectives, strategies and action plans

• Minimum 5-year's experience in product-oriented marketing position
• Bachelor's degree, or higher, from an accredited university

• MBA, from top tier business school
• Bachelor degree, with a STEM major or minor
• Marketing experience for a medical or dental device manufacturer, ideally FDA Class II devices
• Familiarity with Dental, Sleep Medicine, or related industries
• Experience leading or participating in New Product Introduction (NPI) processes
• Results orientation, self-motivated individual
• Excellent analytical skills, with the ability to take a scientific approach to marketing