Content Marketing Manager

Overview

Content Marketing Manager  will collaborate to create content that educates the market and advances prospects through every stage—from first touch to closed-won and expansion.

• Write to drive demand. Plan and produce high-impact content—landing pages, emails/nurtures, blogs, customer stories, ebooks/white papers, reports, and ad copy—mapped to personas (product, engineering, QA) and funnel stages.
• Own webinars end-to-end. Build topics, recruit speakers (customers, SMEs, partners), create decks and promos, host and moderate live sessions, and turn recordings into always-on assets.
• Make video & social work harder. Script short-form videos, customer interview clips and product explainers; repurpose long-form into threads, carousels and clips; partner with Design to publish and promote polished assets.
• Champion customer proof. Source, interview and write compelling case studies and speaker abstracts that highlight the importance of crowdtesting in our clients’ success. Support ABM outreach to target customers and prospects.
• Measure and iterate. Track performance, A/B test headlines and CTAs, and share clear insights and next steps.
• Scale what works. Build reusable templates, playbooks, AI prompts and distribution checklists so every asset gets maximum reach across email, paid, social, web and sales.

• 5+ years in B2B content marketing (SaaS or services), ideally selling to enterprise buyers and technical personas (engineering, QA, product, dev).
• Exceptional writing with a portfolio that shows range: concise copy that converts and technical long-form work that educates.
• Webinar experience—comfortable promoting, hosting and interviewing customers and industry experts.
• Video + social fluency—able to brief or script short-form video, and adapt content natively for Linked In/X/You Tube.
• Tools familiarity: GA4/analytics; CMS (Wordpress or equivalent); webinar platforms; social scheduling; generative AI and marketing automation.
• Proven collaboration skills—confident interviewing senior stakeholders, distilling complex concepts, and working cross-functionally with Product, Sales, Design and external agencies.
• Degree: BA/BS in marketing, communications or related field (or equivalent experience).

We’re proud to cultivate an inspiring, engaging employee culture that’s consistently reflected in high employee retention rates and satisfaction. Our talented team - known as Applause Nation - is set up for success with the latest collaboration and learning tools, opportunities for career advancement, and more.

• We have a flexible work environment with top talent from across the globe
• Collaborate with an international team of 450+ passionate, talented co-workers
• Expand your portfolio with exciting, hands-on projects providing exposure to well-known, global brands
• Learn and grow through structured onboarding, in-house knowledge sessions and access to thousands of virtual courses available on demand
• Incorporate AI and other exciting technologies into your work, to help you prioritize and boost productivity
• Experience a supportive culture that emphasizes teamwork, innovation and transparency
• Share your voice! Contribute and integrate creative and innovative ideas across roles and departments

As a global employee community, we strive to uphold the following core values, which are critical to business success and how we measure individual and team performance. Do you share our core values?

• Be Accountable:
  You love to take ownership, and hold yourself and others accountable to increase empowerment and success.
• Celebrate Authenticity:
  You love bringing your true self to work and creating genuine and trustful relationships within a diverse environment.
• In It Together:
  You have a team-first mindset and love collaborating with your peers.
• Create Value for Our Customers:
  You love delivering meaningful business impact and being a release partner for all aspects of digital quality.
• Crush Your Goals:
  You always strive for excellence and constantly seek ways to be better, more effective and more efficient.

Beyond Applause’s award-winning culture,…