Retail Marketing Manager; Hybrid

Location: Framingham, Massachusetts

Job Type: Contract

Compensation Range: $45 - 50 per hour

We are seeking a strategic and results-driven Marketing Supervisor to lead channel marketing strategies that drive both immediate growth and long-term brand equity. Reporting to the Manager of Marketing, you will be the primary architect of the in-store customer journey, ensuring our brand story is told consistently and powerfully across every retail touchpoint. In this pivotal role, you will bridge the gap between high-level brand priorities and on-the-ground execution.

You will lead the charge in launching new markets, managing high-visibility retail signage programs for seasonal moments, and overseeing strategic cause partnerships. From managing the creative development of consumer-facing assets to spearheading our gift card strategy, your work will directly enhance the customer experience and support our global growth plan.

• Partner with the Manager of Marketing and internal teams to implement annual strategies and plans to enhance the customer experience in retail locations and support new store openings.
• Manage the creative development of marketing plans for seasonal sign packages, cause partnership programs, the permanent sign library and other strategic initiatives.
• Oversee the Marketing Specialist in the coordination and execution of the marketing strategy for new store openings and relocations across all owned, earned and paid marketing channels.
• Oversee media trafficking for Grand Openings in partnership with creative agency and internal media and digital marketing teams.
• Support Manager of marketing with the coordination and execution of store design projects.
• Manage the creative development of the gift cards for both stores and site in partnership with Store Operations.
• Work closely with Loyalty team on the development and execution of programs/projects.
• Foster positive relationships with Store Operations and the Field to develop communications of key marketing programs and drive Associate engagement.
• Manage internal reporting including monthly retail marketing plans, grand opening media plans and recaps.
• Maintain, monitor, and report the retail Marketing budget.
• Special projects as assigned.

• Bachelor's degree in advertising, marketing or communications or equivalent experience.
• 3-5 years of Marketing experience for an advertising agency or CPG/retail business.
• Strong project management and communication skills.
• Ability to work independently and integrate quickly into an established team.
• Ability to write creative briefs and deliver actionable feedback to creative teams. Ensure all creative aligns with brand identity and ladders up to key marketing objectives.
• Ability to supervise and support a direct report on day-to‑day responsibilities and workflow.
• Excellent written and verbal communication skills.
• Strong interpersonal skills resulting in effective communication and collaboration.
• Skilled user of Microsoft Office programs, Word, PowerPoint, Excel, Outlook.
• Ability to build relationships with all levels within an organization.
• Ability to be proactive and navigate ambiguity.
• Deep listening and inquiry.
• Collaborative, participatory decision-maker with a drive for results.
• Innovative, calculated risk-taker who learns from mistakes.

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by Randstad Digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).

Equal Opportunity

Employer:

Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Cella, a Randstad Digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact

This posting is open for thirty (30) days.