Trade Marketing Manager – LATAM Distributors & Telco

Trade Marketing Manager – LATAM Distributors & Telco page is loaded## Trade Marketing Manager – LATAM Distributors & Telcolocations:
US, MA - Framingham time type:
Full time posted on:
Posted Yesterday job requisition :
R28536

At Bose Corporation, we believe sound is the most powerful force on earth — and for over 60 years, we have been a company built on innovation, excellence, and independence. Privately owned, fiercely customer-focused, and driven by our values, we continue to lead industries and transform lives through sound.
Today, Bose Corporation is entering an exciting new era. Across multiple global Business Units and Global Functions, we are shaping the future of audio technology, automotive, luxury, and premium experiences. We invite you to join us in this transformation. #
** Job Description
** We have an exciting opportunity for a Channel Trade Marketing Manager with knowledge of the LATAM market to partner with our most important strategic accounts in the region. In this role, you will be accountable for developing and executing marketing strategy within the reseller channel to achieve marketing goals and business results. You will partner with many cross functional partners across Bose including our sales organization, omnichannel marketing team, search marketing team, consumer insights team and partnerships teams.

You will work closely with the marketing analytics team to unlock digital growth opportunities and advance our data maturity with our partners. You will play a critical role in championing our reseller partners within Bose and driving consideration and conversion of Bose at our reseller partners.  In addition, you will work with the Aviation team to drive key initiatives that boost sales, and ensures Bose brand strategy deployment consistently as per Brand guidelines.
** What We Want You To Do
**** MARKETING STRATEGY AND EXECUTION:
*** Define the optimal strategy for the implementation of the Marketing plan at Trade level, and accountable for the execution and the results.
* Lead the marketing input to the on going business plan required to achieve the monthly and quarterly revenue targets.
* Partner multifunctionally in the identification of category management opportunities (4P) and lead its marketing execution.
* Be the point person for Aviation Marketing 360 activations.
** Deliverables
* ** Partnering with Liverpool through JBP that allows us to drive omni-channel marketing campaigns with an always on approach.
* Performed social ads, offsite display, and offsite search campaigns with Liverpool.
* Provide the key Category Management and Trade input into the definition of the Annual Marketing Plan.
* Partners with Sales and Business stakeholders in the development of the annual promotion strategies by channels and action plans to achieve defined sales target.
* Execute against aligned local retail marketing plan to meet retail merchandising guideline, digital marketing campaigns, investment guidelines, priorities and goals
* Work closely with the merchandising team to deliver in-store solutions that achieve aligned objectives
* Work closely with display team and marketing team on trade creative asset development to ensure successful campaign deployment
* Identify local requirements for trade marketing assets.
* Liaise with external agencies to create bespoke marketing integrations/activations at Trade Level.
* On-going monitor retail market trend and competitors moves to adapt local trade online/offline programs & activities.
* Understand the marketing impact on the business plan and provide recommendation to further drive the revenue commitments.
* Track local trade marketing budgets and monitor offline activities
* Analyze results from the activities carried out, ensuring adequate ROI on trade marketing investments
* Identify and set specific KPIs to measure success and effectiveness of retail marketing activities so as to drive continuous improvement in sell through
** What Drives You
** We believe you are motivated by the need to identify problems and then solve them. You are inspired by collaborating across functions and channels to realize enormous potential. You drive change and…