Program Manager, Marketing - Paid Social

Join Staples' Retail Marketing team and help drive customer acquisition, engagement, and revenue growth through industry-leading paid social marketing programs. This team partners closely with Creative, Analytics, Mar Tech, Technology, Merchandising, and external platform partners to deliver innovative digital advertising strategies that connect customers with Staples products and services.

As part of a highly collaborative team, you'll have the opportunity to influence customer growth strategies, leverage emerging digital advertising technologies, and work directly with platforms such as Meta to drive measurable business results. This is an exciting opportunity for a digital marketing professional who thrives on data-driven decision making, experimentation, automation, and continuous optimization.

The Program Manager, Marketing
- Paid Social is responsible for developing, executing, optimizing, and scaling paid social marketing programs that drive customer acquisition, conversion, revenue growth, and customer lifetime value.

This role serves as Staples' subject matter expert for paid social advertising and will lead strategic initiatives across Meta and other digital marketing platforms. Partnering closely with Analytics, Mar Tech, Technology, Creative, Merchandising, and external platform partners, this individual will leverage data, testing, automation, and emerging advertising capabilities to improve campaign performance and marketing effectiveness.

The ideal candidate combines performance marketing expertise with strong analytical thinking, project management skills, and the ability to influence stakeholders across multiple business functions.

• Own and optimize paid social marketing programs with a focus on customer acquisition, conversion, revenue growth, and marketing efficiency.
• Manage Meta Dynamic Product Advertising (DPA) programs, including audience strategy, campaign structure, product feeds, creative formats, bidding strategies, and budget allocation.
• Develop and execute testing plans across audiences, creative, placements, automation, campaign structures, and bidding approaches.
• Partner closely with Meta to leverage new platform capabilities, beta opportunities, automation tools, and evolving best practices.
• Collaborate with Mar Tech, Analytics, Measurement, and Technology teams to improve audience activation, campaign tracking, attribution, and conversion measurement.
• Identify and implement opportunities to automate campaign management processes and improve operational efficiency.
• Support enhancements to product feeds, APIs, audience integrations, product catalogs, and technical capabilities supporting paid media initiatives.
• Develop performance dashboards and monitor key performance indicators including revenue, conversion rates, customer acquisition, and incremental growth.
• Analyze campaign and customer data to uncover trends and optimization opportunities.
• Present insights and recommendations to stakeholders and leadership teams.
• Support strategic digital growth initiatives that improve customer engagement and business performance.

• Deep understanding of paid social advertising and performance marketing principles.
• Strong analytical and problem-solving skills with a data-driven mindset.
• Ability to interpret complex data and translate findings into actionable business recommendations.
• Experience managing multiple projects, priorities, and stakeholders simultaneously.
• Strong communication, presentation, and stakeholder management skills.
• Curiosity and passion for emerging marketing technologies, automation, and innovation.
• Strong business acumen with an understanding of customer acquisition, conversion, and revenue drivers.
• Ability to influence decision-making through insights, collaboration, and strategic recommendations.

• Bachelor's degree in Marketing, Business, Analytics, Communications, or a related field.
• 5+ years of experience in paid social, performance marketing, growth marketing, digital marketing, or a related discipline.
• Hands-on experience managing and optimizing paid social campaigns, including ecommerce and lower-funnel advertising initiatives.
• Experience with Meta Dynamic Product Advertising (DPA), audience targeting strategies, campaign automation, and conversion optimization.
• Strong understanding of attribution, conversion tracking, measurement methodologies, and performance analytics.
• Experience partnering with Analytics, Mar Tech,…