Regional Sales Manager; East

This is an opportunity to own a region, shape how the brand shows up in the marketplace, and build the relationships that turn national sales strategy into local growth. As Regional Sales Manager for Topo Athletic, you’ll connect the big picture with what’s happening every day across your territory, translating sales goals into a regional plan that makes sense for your customers, your market, and the business.

You’ll have the autonomy to understand your territory, identify opportunities, and adjust your approach based on what you’re seeing in the market. Along the way, you’ll bring together independent sales representatives and technical representatives, build trusted partnerships with retail buyers, and help create a consistent brand experience across wholesale accounts.

For someone who understands the athletic, running, or outdoor space, this role offers the chance to combine commercial leadership with a genuine connection to the communities we serve. You’ll bring insights from the field back into the business, helping influence how we grow while staying close to the retailers and consumers who bring the brand to life.

Reports to: Sales Director—US Wholesale

• Turn the broader sales strategy into an actionable business plan for your territory, with clear priorities around revenue, margin, and sell-through goals.
• Monitor performance and market data throughout the season and adjust local tactics as opportunities or challenges emerge.
• Lead, align, and motivate a network of independent sales representatives and technical representatives, helping the team focus on the right accounts and execute the brand’s sell-in strategies.
• Stay connected to the field through ride-alongs and regional sales meetings, providing direction and helping the team deliver against shared goals.
• Develop trusted relationships with national and regional retail buyers, partnering on assortment planning, at-once and pre-book orders, in-season replenishment, pricing, and markdown strategies.
• Use sales performance and sell-through insights to identify opportunities that help retail partners and the brand grow together.
• Lead engaging seasonal sell-in conversations, using sales data, retailer trends, and sell-through performance to make thoughtful recommendations.
• Present new collections to retail buyers and secure purchase orders against established targets.
• Use CRM and BI tools to monitor account performance against key performance indicators and provide accurate forecasts to the Sales Director.
• Track competitive activity, customer feedback, and local market trends.
• Bring what you’re learning in the field back to the business, translating market information into practical insights that can inform future brand and sales strategies.
• Be the voice of your territory internally, bringing customer needs, opportunities, and market insights to cross-functional partners.
• Collaborate with demand planning, marketing, customer service, and credit teams to resolve account needs and support seamless order fulfillment.
• Partner on local co-op marketing initiatives that help retailers connect the brand with their communities.
• Represent the brand at industry events and in the communities where our customers live, shop, run, and explore, including The Running Event, GOA, regional rep group shows, run clubs, races, and expos.
• Help create a consistent and engaging brand presence across retail channels and store-level activations.

• Demonstrated ability to influence and align independent sales representatives and cross-functional peers.
• Strong tactical and analytical acumen, including experience executing regional plans, working with sell-through data, conducting margin analysis, and managing…