Sr. Manager, Brand & Content – Corporate Marketing

Our Company

At Teradata, we believe that people thrive when empowered with better information. That’s why we built the most complete cloud analytics and data platform for AI. By delivering harmonized data, trusted AI, and faster innovation, we uplift and empower our customers—and our customers’ customers—to make better, more confident decisions. The world’s top companies across every major industry trust Teradata to improve business performance, enrich customer experiences, and fully integrate data across the enterprise.

We are seeking a Sr. Manager, Brand & Content to lead the creation of a scalable, global content and creative marketing engine for our Corporate Marketing team. This role is responsible for defining and governing the brand storytelling framework, leading corporate-level brand campaigns, and enabling a decentralized model where local/regional teams can adapt and scale content with the support of agencies and partners.

• Define and evolve the company’s global brand narrative, messaging house, and content standards to ensure consistency across regions, industries, and business units
• Develop scalable content strategies that support corporate marketing objectives (brand awareness, thought leadership, pipeline acceleration)
• Partner with product marketing, digital and lifecycle marketing, and GTM marketing to align storytelling with business priorities
• Champion customer advocacy by framing narratives and content around customer needs, ensuring storytelling resonates with both existing and potential customers

• Own the development and execution of corporate-level brand campaigns, including global awareness, thought leadership, and major launches
• Ensure campaigns reflect the global brand narrative and amplify corporate priorities across channels
• Partner closely with the Director of Digital to activate campaigns through paid, owned, and earned channels — with Brand driving the what (story, creative, content) and Digital driving the how (channel mix, targeting, optimization)
• Provide toolkits and campaign assets that enable regional teams to adapt campaigns for local market needs while ensuring brand consistency
• Ensure all campaigns are built around a customer framework—speaking authentically to customer priorities, challenges, and aspirations

• Build and manage an in-house content and creative function to deliver global-level campaigns, hero content, and corporate initiatives
• Establish playbooks and brand guidelines that guide regional and field teams in adapting content for local markets
• Oversee the development of high-quality content assets across digital, social, events, campaigns, and internal channels
• Create and maintain content calendars, asset libraries, and distribution workflows for scale and reuse
• Prioritize content that not only reflects the brand but also elevates the customer voice—ensuring every asset demonstrates clear relevance to customer needs
• Lead, coach, and develop a small team of content writers and designers to deliver impactful, customer-centric assets at scale

• Identify and manage agency partners to support local campaign adaptation, event creative needs, and specialized content production
• Negotiate scopes of work and ensure agency alignment to brand standards, budgets, and performance expectations
• Build a network of preferred partners that regional teams can leverage under corporate oversight
• Drive partner alignment to a customer-centric approach so external work mirrors the same commitment to advocacy and authenticity

• Define brand and content standards, guidelines, and frameworks that ensure consistency across regions, industries, and campaigns
• Partner with Marketing Operations (Content Ops) to operationalize governance through systems, workflows, metadata, and analytics
• Provide oversight to ensure that governance processes (intake, prioritization, approvals, localization, versioning) are applied consistently, without owning day-to-day enforcement
• Collaborate with Marketing Ops on performance dashboards and KPIs, interpreting…