Digital Content Producer

Vybond is a global market leader in pressure-sensitive adhesive tapes, delivering innovative solutions to a variety of industrial and specialty markets. Headquartered in Franklin, Kentucky, with an additional facility in Bristol, Rhode Island. Vybond Group, Inc. manufactures specialty foil, film, and duct tapes and adhesives. With over 1,500 specialty SKUs spanning 500+ product families, Vybond serves more than 1,500 customers across the HVAC, building and construction, industrial, retail, medical, aerospace, automotive, and other specialty industries.

Through a commitment to innovation, quality, and customer partnership, Vybond provides high-performance solutions that help customers solve complex application challenges around the world.

Job Summary:

Vybond is seeking a creative, energetic, and hands-on Digital Content Producer to build and elevate the company's digital presence across social media platforms. This role will develop and execute Vybond's social media strategy while actively creating, filming, editing, and publishing engaging content that showcases our people, products, customers, brands, technical expertise, and culture.

This position offers the opportunity to establish and lead Vybond’s social media presence while creating practical, engaging content that strengthens our brands, supports profitable growth, and showcases the people, products, and innovation behind the company.

• Execute our social media strategy aligned with Vybond’s commercial growth objectives.
• Manage Vybond’s presence across Linked In, Facebook, Instagram, You Tube, Tik Tok, and future digital platforms.
• Create monthly, quarterly, and annual content calendars with a consistent publishing cadence.
• Build brand awareness and engagement across Vybond business segments and brands, including HVAC, Building & Construction, Industrial, Retail, Consumer, and Specialty Adhesives.
• Use social media to support customer acquisition, lead generation, product education, recruiting, and employer-brand initiatives.

• Serve as Vybond’s primary digital content creator and storyteller, owning projects from concept and scripting through filming, editing, approval, and publication.
• Plan, stage, shoot, and edit professional product demonstration videos showcasing product features, installation methods, application techniques, problem-solving capabilities, and performance benefits across Vybond’s product portfolio.
• Create hands-on demonstrations of tapes, sealants, adhesives, HVAC products, Building & Construction solutions, and Consumer/DIY products for contractors, distributors, end users, and retail customers.
• Partner with Product Management, Technical Services, Sales, and R&D to translate technical product attributes into clear, engaging visual demonstrations for social media, websites, e-commerce channels, customer training, and sales support.
• Produce how-to videos, installation tutorials, product comparisons, testing demonstrations, application success stories, and troubleshooting content that supports product adoption.
• Plan, shoot, edit, and publish videos, photos, interviews, employee spotlights, facility tours, customer stories, manufacturing content, event coverage, and behind-the-scenes features.
• Regularly visit manufacturing facilities, customer locations, job sites, distributor partners, trade shows, and training events to capture real-world applications.
• Serve as an on-camera host and/or producer when appropriate, helping position Vybond and its brands as trusted industry resources.
• Create short-form and long-form content optimized for You Tube, Linked In, Instagram Reels, Facebook, Tik Tok, websites, and e-commerce product listings.
• Maintain an organized digital asset…