Social Media Content Coordinator

Franklin, 15 Freedom Way, Franklin, Massachusetts, United States of America

Posted Thursday, December 18, 2025 at 5:00 AM

Who We Are: Barrett Distribution Centers is a leader in providing customized third‑party logistics, omni‑channel distribution, and direct‑to‑consumer fulfillment services for customers in a variety of industries. We are – more than anything else – a trusted consultant to our customers, working tirelessly to find solutions to their business challenges.

Who We’re Looking For: We’re always on the lookout for smart, hard‑working, and skilled top performers who are interested in joining a fantastic team within a fast‑growing company. If you’re great at what you do, passionate about doing it, and looking for a new home that rewards excellent work, effort, and collaboration, Barrett is the place for you!

Why You’ll Love a Career at Barrett Distribution Centers:

You’ll consistently apply the following core values as you interact with people both inside and outside of our organization:

You’ll be responsible for knowing and acting in accordance with Barrett’s vision to WOW our customers, partners, and fellow employees with every interaction.

The Social Media Content Coordinator is responsible for creating, scheduling, and publishing engaging digital content across key social platforms—including Linked In, Instagram, Facebook, X (Twitter), and Tik Tok. This role blends creativity, organization, and analytics to grow brand visibility, support business objectives, and deepen audience engagement.

This position works Monday through Friday, from 9am‑5:30pm.

The compensation range for this position is $68K‑$74K/year, depending on experience.

• Create, schedule, and post daily/weekly content across Linked In, Instagram, Facebook, X, and Tik Tok.
• Develop and maintain strategic content calendars aligned with marketing and campaign goals.
• Write compelling captions, hashtags, and calls to action tailored to target audiences.
• Design graphics, infographics, and short‑form videos using Canva, Adobe Spark, or similar tools.
• Repurpose blogs, whitepapers, webinars, and other long‑form content into social media snippets.
• Maintain an organized, up‑to‑date content library.

• Monitor all social channels for comments, messages, and audience interactions.
• Respond to inquiries and elevate issues when necessary to protect brand reputation.
• Support employee advocacy initiatives and executive thought leadership programs.
• Coordinate live‑event social media coverage, including real‑time posting and engagement.

• Track channel performance using analytics tools (platform insights, Google Analytics, etc.).
• Prepare and present monthly social media performance reports with insights and recommendations.
• Monitor platform algorithm changes and adjust strategy accordingly.

• Manage paid social boosts and targeted ad campaigns across platforms.
• Track spending and ensure campaigns remain within budget.
• Collaborate with the marketing team to optimize paid content for reach and conversions.

• Partner with the sales team to amplify client testimonials, success stories, and case studies.
• Work closely with marketing, design, and content teams to ensure consistent brand messaging.
• Ensure all content adheres to brand guidelines, legal requirements, and platform policies.

Perform other related duties as assigned. May include up to 25% travel based on business needs.

• Bachelor’s degree in marketing, communications, Digital Media or related field. May substitute 8+ years of experience in…