Marketing Content Coordinator

Franklin, 15 Freedom Way, Franklin, Massachusetts, United States of America

Posted Thursday, December 18, 2025 at 5:00 AM

Who We Are:
Barrett Distribution Centers is a leader in providing customized third-party logistics, omni-channel distribution, and direct-to-consumer fulfillment services for customers in a variety of industries.
We are – more than anything else – a trusted consultant to our customers, working tirelessly to find solutions to their business challenges.

Who We’re Looking For:
We’re always on the lookout for smart, hard-working, and skilled top performers who are interested in joining a fantastic team within a fast-growing company

If you’re great at what you do, passionate about doing it, and looking for a new home that rewards excellent work, effort, and collaboration, Barrett is the place for you!

Why You’ll Love a Career at Barrett Distribution Centers:

• Health, dental, and vision insurance
• Opportunities for advancement – we love to promote from within!
• Ongoing training and leadership development
• Profit-sharing program – all employees benefit when the company succeeds!
• Competitive compensation
• 401K savings plan with company match
• PTO
• A second-to-none culture where you’ll be treated like family and allowed to excel

What You’ll Do:
You’ll consistently apply the following core values as you interact with people both inside and outside of our organization:

1.Always Better

2.Utmost Integrity

3.Dedication to the Customer

4.I am an Owner

5.Open and Honest Communication

The Position:
The Marketing Content Coordinator, reporting to the Marketing Manager, leads the creation, execution, and optimization of multi‑channel marketing campaigns designed to drive audience engagement, generate leads, and showcase client success. This role oversees campaign strategy across email, digital ads, video, social media, and PR—ensuring consistent messaging and measurable ROI.

This position works Monday through Friday, from 9am-5:30pm.

The compensation range for this position is $67K-$73K/year, depending on experience.

Email Marketing & Campaign Management

• Lead end-to-end marketing campaigns in Mailchimp, from audience segmentation and A/B testing to deployment and performance analysis.
• Optimize email workflows, content, and layouts to drive opens, clicks, conversions, and engagement.
• Maintain clean, segmented lists and ensure compliance with email marketing best practices.

Client Success Case Studies & Storytelling

• Write, design, and publish high-quality client success case studies that highlight measurable ROI.
• Collaborate closely with the sales team to gather testimonials, metrics, quotes, and supporting visuals.
• Repurpose case studies across ads, email campaigns, social media, and website placements.

Announcements & Thought Leadership Content

• Create and distribute client win announcements across email, social media, website, and press channels.
• Craft messaging highlights new partnerships, revenue impact, and strategic growth milestones.
• Author press releases for major wins, facility expansions, and key partnerships.

Digital Advertising & Creative Production

• Develop high-converting digital ad content, including banners, Google Display ads, and Linked In Sponsored Content.
• Manage creative briefs, workflows, and asset delivery, ensuring alignment with campaign goals and budgets.
• Direct and produce video ad content across platforms (short-form Reels/Tik Tok, You Tube pre‑roll, Linked In native).
• Script, shoot on‑site, and edit video content in support of campaigns and brand storytelling.
• Build and maintain an integrated content calendar spanning email, case studies, ads, video, and PR.
• Ensure consistent brand messaging and alignment across all marketing channels.
• Coordinate with sales and operations teams to source accurate data and content inputs.

Analytics, Reporting & Optimization

• Analyze campaign performance using Mailchimp, Google Analytics, and platform dashboards.
• Track KPIs such as open rates, CTR, conversions, impressions, and video views.
• Deliver monthly ROI reports with insights and recommendations for future optimization.

Performs other related duties as assigned.

May include up to 25% travel based on business needs

What…